Turn “what do I need?” into a complete basket.

A shopper describes the project, and gets a basket that’s complete, in stock and theirs to edit.

Start with a conversion review How it works

Basket · three-day hikeEdited by the shopper

Item	Why it’s here	Status
Merino crew	Base layer for cold nights	In stock
Canvas field jacket	Outer layer. Olive M has 4 days left	Navy M offered
Trail pant	Days on the trail and camp	In stock
Socks	Left out of the first list	Added

The basket the shopper edits. Every line is checked for size and stock.

Sound familiar?

Shoppers arrive with a goal, and the site offers a product grid.
Customers buy the jacket and forget the base layer.
Someone on support builds the list by hand.

A shopper who can’t work out what they need buys part of it, or goes to wherever offers the whole list.

What changes.

TodayWith the engine

Starting point: A product the shopper already knowsThe project they’re trying to finish
The list: Pieces found one at a timeA basket built from the goal, and editable
Gaps: Found after the orderFlagged before checkout, with a reason
Judging: Add-to-cart clicksComplete baskets that stay sold

How it works. 5 steps, 4 stages.

AI1
Rules and automation3
Your team1
Approval

1Ask
1. AI
  Turn the goal into a list
  Takes a sentence, a photo or a rough list, and asks about what’s missing: weather, length, who it’s for.
2Build
1. Rules and automation
  Choose valid items
  Sizes, variants and stock decide what can be offered. Nothing is substituted silently.
  - Shopify
3Check
1. Rules and automation
  Check for what’s missing
  Companion items your merchandisers marked as needed are flagged before checkout.
2. Your teamApproval
  Set the project rules
  Merchandisers define the projects, the pairings and what counts as complete.
4Learn
1. Rules and automation
  Read the baskets
  Complete baskets, edits and returns by project, in one view.
  - Google Analytics

Edits and returns improve the next list

What you get. Real work, every week.

I’m doing a three-day hike in October. The nights get cold, and I’ll carry a pack. What do I need?

For cold nights: a merino base layer, the Canvas field jacket and trail pants, plus socks, which most lists skip. The jacket isn’t waterproof, so if rain is likely you’ll want a shell from somewhere else.

After two questions on cold and pack · from Fernway’s product facts · stock checked

The conversation that built it, and what it says about the limits.

Basket checks

Every item in the right size
Nothing sold out offered as ready
Required companions flagged
The shopper can remove or swap any line

The checks that run on every basket before the shopper sees it.

How you’ll know it’s working.

Complete baskets
Baskets with everything the project needs, not the most items.
Edits shoppers make
Shows where the list was wrong or too long.
Contribution after returns
A bigger basket only helps if it stays sold.

Baselines agreed before we build.

Works with what you have.

Commerce

Shopify

Support

Gorgias

Measurement

Google Analytics

We configure first: Shopify’s bundles and collections cover fixed kits. We start there, and build only where the list depends on the shopper’s goal.
We build when: Needs differ by shopper, and a fixed bundle would be wrong half the time.

What a first build includes.

Built in your accounts, around your team. Scope, fee and baseline agreed before we start.

1Design
2Build
3Run it, or hand it over

Start with a review Scope this build

We build

A project map: goals, items and required pairings
A basket builder that asks what’s missing
Stock, size and variant checks
A readout on complete baskets and returns

We start from

Product catalog and stock
Sales and support questions about projects
Merchandising rules for pairings

From your team

Owner: Head of ecommerce, with merchandising
Involves: Ecommerce
Merchandising
Customer service
Engineering

Questions teams ask.

Is this just a bundle?

A bundle is fixed. A project basket starts from what the shopper is trying to do and changes with their answers. Fixed kits still make sense where every shopper needs the same thing.

What if the assistant leaves out something important?

Merchandisers define what each project requires, and rules check every basket against it. Anything the assistant can’t be sure of is flagged for the shopper, not guessed.

Who owns it once it’s running?

You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of ecommerce, with merchandising. We can keep running it with you, or step back.

How do we start?

Usually with a conversion review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.