About the firm
Applied AI, grounded in operating experience
Keating & Co helps businesses turn AI into working systems, useful products and better ways of working. We bring business judgment, implementation and team adoption into the same engagement
How we workCommercial priorities, workflow design, engineering and adoption, connected
Commercial priorities first
We start from the result the business needs and the work behind it, then decide what AI should and shouldn’t do.
Workflow design and engineering together
The people who redesign the workflow also build and connect the systems, so nothing is lost between the plan and the software.
Adoption built in
Training, roles and playbooks are part of the work from the start, not a handover at the end.
Clear responsibilities
A named lead on our side, a business owner on yours, and agreed decisions about who approves and who supports what.
Close involvement
We work with the people doing the work, in your systems and your working rhythm, rather than from a distance.
A defined support arrangement
Before launch, we agree whether your team, an existing partner, Keating & Co or a combination keeps each part running.
Founded by Nelson KeatingOperating experience behind the firm’s work
Nelson has spent more than fifteen years building commerce products, teams and the systems behind them, in operating roles at companies of every size, from early-stage startups to multibillion-dollar businesses. That experience shapes how we work: we’ve owned the outcomes, run the teams and lived with the systems after launch.
- 15+ years
- Building commerce products, teams and systems.
- $2B+ in annual revenue
- Supported by commerce platforms and back-office systems led in prior operating roles.
- $100M
- Grown from seven figures to acquisition on technology we built from scratch.
The track record of the operators who lead our work.
What do you want AI to change?Tell us about your business and the work you want to improve
We reply within one business day.