Store display
Approved offer linked; confirm the location range and fixture format before production.
Retail marketingMerchandising & commercial planning
Coordinate promotions from commercial plan to launch.
Offer details and dependencies diverge across teams and channels.
TriggerAn offer is approved, or its stock, terms or receipt date changes.
The confirmed receipt moves from 12 to 19 November.
- Automation
Identify affected work
The system links the receipt to the weekend offer, email send, store signage and checkout rule.
- AI assistance
Draft the brief changes
AI prepares updated copy and a summary of the products and dates affected.
- Automation
Update tasks and notify owners
Linked tasks move to needs review; lifecycle, retail and digital owners receive the relevant changes.
- Approval
Approve and release
The commercial owner chooses a reduced product set. Approved updates are published and the channel checks run again.
What you getConnected offer rules, briefs and channel tasks that respond to changes and keep approval status visible.
Discuss this use case How it works
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Today
Each team interprets an offer from its own thread. Changed terms or availability reach some channels after launch.
With this in place
A confirmed change identifies affected offers and tasks, prepares brief updates and notifies the right owners. Approved decisions flow into the selling channels.
Who does what, step by step.
Your team
Commercial owners decide whether to delay, narrow or change the offer and approve publication.
AI
AI drafts change summaries and revised briefs from approved facts, with differences shown for review.
Automation
Integrations detect source changes; dependency rules identify affected work, update tasks and route notifications.
Step 1: Automation
Receive the changed receipt
An integration receives the confirmed supplier date and records which source changed.
Step 2: Automation
Find the affected offers
Dependency rules connect the receipt to products, scheduled offers, channel tasks and store allocations.
Step 3: AI
Prepare revised briefs
AI drafts a concise change summary and proposed brief updates using the confirmed date and approved offer facts.
Step 4: Your team
Notify and obtain approval
The workflow updates linked tasks, routes the proposed changes to the right owners and holds affected launch checks.
Step 5: Automation
Publish the approved change
After approval, integrations update the authorized destinations and verify that live terms and readiness checks match the new version.
Guardrails
- Keep pricing and commercial commitments with authorized decision-makers.
- Test eligibility and purchase behavior in affected channels before launch.
- Revised terms invalidate relevant readiness checks until owners confirm the update.
What a first project includes.
A bounded first build around your systems and team. We agree the scope, fee and baseline before we start.
We build
- Offer and dependency mappings across inventory, commerce and existing work tools
- Source-triggered task updates, AI-assisted brief revisions and targeted owner notifications
- Approval rules, channel checks and a change history linked to the live offer
We start from
- Approved offer rules and eligible products
- Stock, receipts, contribution assumptions and channel constraints
- Campaign calendar, asset requirements and operating owners
From your team
- Owner
- Commercial Director
- Ecommerce Lead
- Involves
- Merchandising
- Growth
- Lifecycle
- Creative
- Digital product
- Retail
- Supply chain
- Customer service
- Finance
Access to these systems and real examples to test against.
Adapts to
- Omnichannel retail
- Wholesale
- International commerce
We’d measure
- Lead time and unresolved launch dependencies
- Offer mismatches and availability exceptions
- Contribution and supported incrementality, including promotion costs
Baselines agreed before we build.
Questions teams ask.
- Do we need to replace our current tools?
Usually not. We start with the systems you already use and build only what’s missing.
Typical connections: Your commerce platform, ERP, planning spreadsheets, pricing and promotion tools.
- Who owns it once it’s running?
Your team does. You own the agreed deliverables under the engagement terms, with documentation and training for the people who run it. Ownership usually sits with your commercial director or ecommerce lead.
Ongoing support is optional and agreed separately.
- How do we get started?
If the problem and scope are already clear, we can scope this build directly. If you’re weighing it against other priorities, start with Discovery & Action Plan.
Its fee is credited in full if we build the recommended work.
How discovery works
Often paired with.
Part of Commercial and supply planning
- Retail & store operations
Store campaign execution
Stores receive campaign instructions that do not reflect their stock, systems or local operating needs.
Location-specific tasks, approved assets, associate guidance and accountable readiness status.
- Creative & content operations
Campaign production
Channels interpret the same brief differently and duplicate production effort.
Versioned asset packages tailored to channel and audience.
- Finance & business intelligence
The weekly trading brief
Leaders receive dashboards but still have to assemble the narrative and next steps.
A sourced trading brief with decisions, action owners and follow-through.
More connected work
Launch every promotion the way it was planned. Start with your next promotion.
Prefer to start with discovery?
We reply within one business day.