Time the reorder to when customers actually run out.

A reorder reminder that waits until the customer is running low, and asks instead of guessing.

Start with a retention review How it works

Fernway OutfittersDay 45

Running low?

Your Care Kit arrived on October 16. Need another, or do you have enough? Tell us either way. If you need one, here’s $10 off.

Care KitCanvas wash and wax bar · $28 · $10 offSend another

Held while a problem is open on the order

Sent when the kit is due to run low. One question, and it stops the moment they reorder.

Sound familiar?

Everyone gets the same reminder 30 days after they buy.
The predicted next-order date treats a 90-day kit and a 30-day refill the same.
Customers who already subscribed still get nudged to reorder.

A reminder that lands too early gets ignored. One that lands too late arrives after they’ve bought somewhere else.

What changes.

TodayWith the engine

Timing: The same delay after every orderEach product’s cycle, counted from delivery
What was bought: One reminder for one bottle or threeDays of supply from the quantity and the date it arrived
When we’re unsure: A guess, sent anywayA question: need more, or have enough?
Stopping: The reminder lands after they’ve reorderedIt stops on a reorder, a subscription or a “later”

How it works. 6 steps, 4 stages.

AI2
Rules and automation2
Your team2
Approval

1Record
1. Rules and automation
  Record what arrived, and when
  Delivered quantities, subscriptions and returns, by product and customer.
  - Shopify
  - Recharge
2. Your teamApproval
  Set each product’s cycle
  Merchandising decides how long a product lasts, and which ones don’t need a reminder.
2Estimate
1. AI
  Estimate days of supply left
  From the cycle, the quantity and the delivery date. Gifts and missing dates are flagged, not guessed.
3Ask
1. Rules and automation
  Send the question
  Need more, or have enough? One tap either way, by email or SMS. Held while anything is open on the order.
  - Klaviyo
  - Attentive
4Adjust
1. AI
  Read the answer
  A “later” sets a new date, “have enough” pauses the reminder, and anything unclear goes to your team.
2. Your team
  Review the corrections
  Lifecycle and merchandising see where estimates were off, and adjust the cycle.

Corrections tune each product’s cycle

What you get. Real work, every week.

Eligibility record · Care Kit

Customer	Supply left	Reason	Next step
Priya S.	6 days	One kit	Ask now
Marcus T.	9 days	One kit	Ask now
Jo R.	Unknown	Gift purchase	Broad message
Ellis K.	None needed	Already subscribed	Excluded

The eligibility record. Your lifecycle lead sees why each customer is, or isn’t, getting a reminder.

Cycle ruleCare Kit

Ask when about ten days of supply are left.

Cycle: About 90 days for a regular washer
Clock starts: At delivery, not at order
Stops on: A reorder, a subscription or “have enough”
Unknown: Gift, or no delivery date: ask, don’t guess

The cycle rule merchandising signs off, written so the next person can read it.

How you’ll know it’s working.

Repeat purchasers per eligible customer
Counted against a held-back group, so the reminder isn’t credited for orders that were coming anyway.
Time to the repeat order
Shows whether the reminder lands before customers run out, or after.
Timing corrections and unsubscribes
Replies like “still have plenty” show where the estimate was off, and unsubscribes show where it was too early.

Baselines agreed before we build.

Works with what you have.

Commerce

Shopify
Recharge

Email & SMS

Klaviyo
Attentive

We configure first: Klaviyo’s predicted next-order date and Shopify Flow cover a simple reminder. We start there, with one flow per product family.
We build when: Quantity, delivery dates or subscriptions change who should get a reminder, and the built-in prediction can’t see the product.

What a first build includes.

Built in your accounts, around your team. Scope, fee and baseline agreed before we start.

1Design
2Build
3Run it, or hand it over

Start with a review Scope this build

We build

A cycle table for each product family
Days-of-supply logic from quantity and delivery date
A reminder that asks, with one-tap replies
An eligibility record and a correction log

We start from

Order and delivery history
Subscription records
Klaviyo and Shopify access

From your team

Owner: Head of lifecycle or CRM lead
Involves: Lifecycle
Merchandising
Operations

Questions teams ask.

Does this only work for consumables?

It works wherever a product gets used up or worn down: care kits, refills, filters, supplements. For a jacket there’s no clock to time, so the better move is a care guide and a second order, which is a different job.

Can’t Klaviyo already predict the next order?

Klaviyo’s predicted next-order date is built from order history, not from which product was bought, so a 90-day kit and a 30-day refill can get the same reminder. Klaviyo’s own documentation recommends separate product-based flows for different cycles, which is what we’d configure first.

What if we don’t know when it arrived?

We use the carrier’s delivery date where we have it, and the order date plus shipping time where we don’t. For gifts and missing dates, the reminder asks instead of guessing.

Who owns it once it’s running?

You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of lifecycle or CRM lead. We can keep running it with you, or step back.

How do we start?

Usually with a retention review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.