Terms of Use

01About these Terms

These Terms of Use (“Terms”) apply to the public website at thekeating.co, including www.thekeating.co, and public tools and resources that link to these Terms (the “Website”). The Website is operated by Shoplist LLC d/b/a Keating & Co (“Keating & Co,” “we,” “us,” or “our”).

By selecting a control that states you agree to these Terms, or otherwise affirmatively agreeing to them, you accept these Terms. If you do not agree, do not use the Website’s interactive features.

You must be at least 18 and legally able to agree to these Terms to use an interactive feature. If you act for an organization, you confirm that you are authorized to do so.

02Consulting services

The Website describes our AI consulting, discovery, implementation, training and support services. Any paid engagement requires separate terms accepted in writing, such as a proposal, statement of work, booking terms or services agreement.

Those agreed terms govern the scope, fees, payment, any discovery credit, deliverables, ownership, confidentiality and other terms of the engagement. They control the engagement, including any conflict with these Website Terms.

Sending an inquiry, booking a free introductory call, viewing a sample plan or using the assistant does not itself create a paid engagement or require either party to proceed.

03Website content

You may use the Website and its public content for your own information and internal business evaluation. You may share links and make reasonable internal copies of resources made available for that purpose, keeping ownership notices.

The Website’s content, design, branding, code and resources are owned by us or our licensors. Except as permitted by us or by law, you may not reproduce substantial portions, sell or license our content, publish it as your own, or use our branding to imply endorsement. Third-party materials remain subject to their owners’ rights.

Ownership and permitted use of client deliverables are addressed in the applicable client agreement.

04Acceptable use

You may not use the Website to violate law or another person’s rights, impersonate someone, submit spam or malicious code, access nonpublic systems or data without authorization, bypass security or usage limits, or interfere with the Website’s operation.

Automated activity must not disrupt the Website, circumvent its controls, or collect information from restricted areas. These restrictions do not prohibit ordinary search-engine indexing that respects our published access instructions.

05Information you submit

You retain your rights in materials you submit. You give us permission to process them as reasonably needed to provide the requested feature, respond to your inquiry, and communicate with you, subject to our Privacy Policy and any applicable separate agreement.

You must have the right to provide the information you submit. Do not include credentials, sensitive personal information, or identifiable customer or employee records in public forms or the assistant.

A website inquiry does not establish a nondisclosure agreement. Before sharing confidential project materials, arrange any necessary confidentiality terms and an appropriate transfer method with us. This does not reduce our obligations under law or an existing agreement.

06Examples and AI suggestions

Website content, sample plans, example workflows and AI suggestions provide general information and starting points for discussion. They do not replace an assessment of your organization, systems, data or legal obligations.

Examples and estimates depend on their stated assumptions and circumstances. Past experience and results do not guarantee outcomes for your business.

If available, the assistant may produce inaccurate, incomplete or unsuitable suggestions. Review its output before relying on it. The assistant cannot approve a project, give a binding quote, commit us to deliverables or change an agreement.

07Third-party services and privacy

The Website may link to external services, including scheduling services. Those services have their own terms and privacy practices. We do not control their independent content or conduct; this does not exclude responsibility the law places on us for our own actions.

Our Privacy Policy explains our handling of personal information. Accepting these Terms does not replace any separate consent required by privacy law.

08Website availability and warranties

We may change, suspend or discontinue Website features, or restrict access to address misuse, security concerns or legal requirements. We do not guarantee continued access to any particular free feature.

To the fullest extent permitted by law, the public Website and its free content and tools are provided “as is” and “as available,” without implied warranties of merchantability, fitness for a particular purpose or noninfringement. We do not warrant that they will always be accurate, current, uninterrupted or error-free.

Commitments and warranties for paid services are governed by the applicable client agreement.

09Limitation of website liability

To the fullest extent permitted by law, Keating & Co and its personnel will not be liable for indirect, incidental, consequential, special or punitive damages, or loss of profits, revenue, business opportunities or data, arising from use of or inability to use the public Website.

Nothing in these Terms excludes or limits liability for fraud, willful misconduct, gross negligence, or any liability or remedy that cannot lawfully be excluded or limited. Liability for paid services is governed by the applicable client agreement.

10Governing law and disputes

These Terms are governed by California law, without applying conflict-of-law rules, and applicable US federal law.

Subject to mandatory law that gives you a right to bring a claim elsewhere, disputes concerning these Terms or the public Website will be heard in the state or federal courts with jurisdiction in Los Angeles County, California. You and we consent to those courts’ jurisdiction.

You may contact privacy@thekeating.co to discuss a concern. Doing so is not a prerequisite to exercising a legal right. Disputes under a client agreement follow that agreement.

11Updates and other provisions

We may update these Terms by posting a revised version and effective date. For material changes, we will provide appropriate notice and seek renewed acceptance where required. Changes apply prospectively and do not amend a separate client agreement.

If a provision is unenforceable, the remaining provisions remain effective to the extent permitted by law. A failure to enforce a provision is not a waiver. Provisions that by their nature should continue after Website use ends, including intellectual property, dispute and applicable liability provisions, continue to apply.

12Contact