Turn creator posts into your best ads.

The posts customers already trust, running as ads with rights in place and spend tied to what each order is worth.

Start with a growth engine review How it works

MOmaren.outsidePaid partnership with Fernway

maren.outside Muddy weekend, one cold wash. Still olive.

Shop now

Worth to Fernway, per order$74~~$168~~

Maren’s post, running from her handle with Fernway’s budget.

Sound familiar?

Your best content is sitting in a creator’s feed, not your ad account.
Every whitelisting request is a week of emails and permissions.
Creator ads and brand ads are judged on different numbers.

The content is already paid for. Every week it doesn’t run as an ad is value left on the table.

What changes.

TodayWith the engine

Access: Logins and permissions chased by emailPartnership access requested and logged with the rights
Variations: One cut of each postHooks, lengths and captions varied and tested
Judging: Engagement and platform ROASProfit per order, against your brand ads
Expiry: Ads keep running after rights endAds pause on their own when rights expire

How it works. 6 steps, 5 stages.

AI2
Rules and automation3
Your team1
Approval

1Pick
1. AI
  Pick posts worth paying behind
  Early saves, shares and clicks from buyers flag what to test.
  - Instagram
  - TikTok
2Clear
1. Rules and automation
  Check rights, request access
  Only posts with signed paid-use rights move on.
  - Meta
  - TikTok
3Vary
1. AI
  Make variations
  New hooks, cuts and captions from the same footage, inside brand rules.
2. Your teamApproval
  Approve what runs
  Your team approves each variation and any product claim.
4Run
1. Rules and automation
  Launch, bidding on profit
  Runs as partnership ads or Spark Ads, valued at profit per order.
  - Meta
  - TikTok
5Refresh
1. Rules and automation
  Pause on expiry or fatigue
  When rights end or results fade, the next post is pulled in.

Fading ads pull in the next post

What you get. Real work, every week.

Week 14 · first ordersvs current brand ad

Creator · the wash test2.1×Scale
Creator · weekend pack1.4×Keep
Brand · studio shoot1.0×Baseline

Every week: creator ads against the current brand ad, on first orders.

Paid-use rights

Creator	Rights until	Where	Status
@maren.outside	Apr 2027	Meta, TikTok	Live
@jt.trails	Jan 2027	Meta	Live
@ana.keeps.moving	Nov 2026	TikTok	Ends in 9 days

The rights register. Nothing runs without a line here.

How you’ll know it’s working.

Profit per order against brand ads
The same yardstick for every ad, whoever made it.
Time from post to live ad
Good posts lose momentum while permissions are chased.
Share of spend on creator content
Shows whether the best content is actually getting budget.

Baselines agreed before we build.

Works with what you have.

Ads

Meta
TikTok

Creators & partners

Instagram
Shopify Collabs

Commerce

Shopify

Measurement

Motion

We configure first: Meta partnership ads and TikTok Spark Ads do the delivery. We set them up and connect them to the rights.
We build when: Rights, variations and profit results need tracking together across many creators.

What a first build includes.

Built in your accounts, around your team. Scope, fee and baseline agreed before we start.

1Design
2Build
3Run it, or hand it over

Start with a review Scope this build

We build

A rights-to-ads pipeline for partnership ads and Spark Ads
A variation workflow inside your brand rules
Automatic pausing when rights expire
A weekly creator-ads readout on profit

We start from

Creator agreements and rights
Ad account access
Profit per order by product

From your team

Owner: Head of paid social
Involves: Paid social
Partnerships
Creative

Questions teams ask.

Whitelisting, partnership ads, Spark Ads: what’s the difference?

The same idea on different platforms: running a creator’s post from their handle with your budget. Meta calls them partnership ads; TikTok calls them Spark Ads.

Do creators need to share their logins?

No. Both platforms use permission requests. Each one is logged with the creator’s rights and end date.

Who owns it once it’s running?

You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of paid social. We can keep running it with you, or step back.

How do we start?

Usually with a growth engine review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.