Rebuild your affiliate program around profit.

Pay partners for the customers they actually bring, not the ones who were already checking out.

Start with a growth engine review How it works

Partner review · Q3

Partner	Type	New customers	Next
TrailMag	Content	61%	Grow
@jt.trails	Creator	48%	Keep
CashBackHub	Loyalty	9%	Lower rate
DealFinder	Coupon	6%	Cut

The partner portfolio, ranked by the customers each one actually brings.

Sound familiar?

Coupon sites take credit for orders that were already in the cart.
The same sale is counted by affiliates, creators and paid social.
Commission rates haven’t changed since the program launched.

Commission on sales you’d have made anyway comes straight out of margin.

What changes.

TodayWith the engine

Who gets paid: Last click, including coupon sitesPartners judged on new customers and unique sales
Commission: One rate for everyoneRates by partner type and product margin
Overlap: The same sale counted three timesEach sale counted once, across channels
Partner mix: Whoever signed upRecruited for audiences you don’t reach yet

How it works. 5 steps, 5 stages.

AI2
Rules and automation2
Your team1
Approval

1Audit
1. Rules and automation
  Pull every partner’s sales
  Orders, refunds and commissions by partner, matched to customers.
  - impact.com
  - Shopify
2Dedupe
1. AI
  Find overlap and coupon leakage
  Flags sales also credited elsewhere, and codes used by returning customers.
3Redesign
1. Your teamApproval
  Set new commission rules
  Rates by partner type and product margin, agreed with finance.
4Recruit
1. AI
  Find partners worth recruiting
  Publishers and creators reaching audiences you don’t.
5Review
1. Rules and automation
  Pay on rules, review monthly
  Payouts follow the rules; partners reviewed on new-customer sales.
  - impact.com

Each month’s review feeds the next audit

What you get. Real work, every week.

Commission by partner type

Before58%24%18%

After22%44%34%

Coupon and loyalty
Content
Creators

Where commission goes, before and after the new rules.

How you’ll know it’s working.

New customers as a share of affiliate sales
The clearest sign a partner is adding demand.
Commission as a share of profit
What the program costs against what it earns.
Sales credited to more than one channel
Overlap you’re paying for twice.

Baselines agreed before we build.

Works with what you have.

Creators & partners

impact.com
Shopify Collabs

Commerce

Shopify

Measurement

Google Analytics
Northbeam

We configure first: impact.com or Collabs runs tracking and payouts. We change the rules inside it.
We build when: Sales need deduplicating across affiliates, creators and ads.

What a first build includes.

Built in your accounts, around your team. Scope, fee and baseline agreed before we start.

1Design
2Build
3Run it, or hand it over

Start with a review Scope this build

We build

A partner-by-partner audit of unique and new-customer sales
Commission rules by partner type and margin
Deduplication across affiliates, creators and ads
A monthly partner review

We start from

Affiliate platform access
Orders with codes and links
Product margins

From your team

Owner: Head of growth or partnerships lead
Involves: Partnerships
Finance
Paid media

Questions teams ask.

Will cutting coupon sites hurt sales?

Sometimes a little, which is why we test it. A holdout on coupon partners shows how much of their credited sales would have happened anyway.

Do we need to switch affiliate platforms?

Rarely. Most networks support the rules we’d set. We’d only suggest a move for a specific gap, like payout flexibility or recruiting reach.

Who owns it once it’s running?

You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of growth or partnerships lead. We can keep running it with you, or step back.

How do we start?

Usually with a growth engine review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.