Run a creator program that pays back.
Creators chosen on evidence, rights captured as posts go live, and every creator judged on what they actually sold.
- MO@maren.outside31% of followers buy outerwear · 84kApproach
- JT@jt.trails24% buy outerwear · 212kApproach
- AK@ana.keeps.moving19% buy outerwear · 41kReview fit
- RB@rob.builds6% buy outerwear · 1.2MSkip
Matched against Fernway’s past buyers
The shortlist, refreshed weekly. Your partnerships lead works from it.
Sound familiar?
- Creators get picked from a spreadsheet of follower counts.
- A post takes off, and nobody secured the rights to run it as an ad.
- Renewals come down to who the team likes, not who sold.
Product, fees and hours go out every month, and nobody can say which creators earned them back.
Fernway’s fall launch, one season
Forty creators, chosen on who buys.
Ranked by how many of their followers buy outerwear. Your team approves who to approach.
Twenty-five seeded, nothing chased by hand.
Samples, codes and links go out, and follow-ups send on a schedule.
Eighteen posted, rights signed first.
Paid-use rights, end dates and disclosure are logged before a post counts.
Twelve cleared to run as ads.
The posts that did well with buyers are ready to boost the same week.
The best post became the ad.
Maren’s post runs from her handle, bidding on what each order is worth.
maren.outside Muddy weekend, one cold wash. Still olive.
Shop nowWorth to Fernway, per order$74$168
What changes.
- Choosing creators
- Follower counts and gut feelHow many of their followers buy your category
- Seeding
- Samples sent from a spreadsheet, chased by DMSeeding, links and follow-ups that run on their own
- Rights
- Asked for after the post takes offSigned before it goes live, with an end date
- Renewals
- Whoever the team likesUnique sales, content reused and profit per creator
How it works. 6 steps, 5 stages.
- AI2
- Rules and automation2
- Your team2
- Approval
1Find
AI
Shortlist creators whose audiences buy
Ranked by how many followers buy your category, not follower count.
- TikTok
Your teamApproval
Approve the shortlist
Your team checks fit and brand safety, and decides who to approach.
2Seed
Rules and automation
Seed, track and follow up
Samples, codes and links go out; reminders send on a schedule.
- Shopify Collabs
- Klaviyo
3Post
Rules and automation
Record rights and disclosure
Paid-use rights, end dates and disclosure logged before a post counts.
4Amplify
AI
Spot posts worth paying behind
Early saves and clicks from buyers flag the posts to boost.
- Meta
- TikTok
5Review
Your teamApproval
Renew, change or stop
Each creator reviewed on unique sales, content reused and cost.
Next season’s shortlist starts from what sold
What you get. Real work, every week.
- Shortlisted40
- Seeded25
- Posted18
- Cleared for ads12
Where every creator stands this season, from first contact to cleared for ads.
- @maren.outside$9,840 unique sales · 4 ads made3.4×Renew
- @jt.trails$4,120 unique sales · 1 ad1.6×New brief
- @rob.builds$610 unique sales · 0 ads0.3×Stop
The renewal review: one line per creator, on what they actually sold.
How you’ll know it’s working.
Unique net sales per creator
Counted once, after refunds, across codes and links.
Cost per usable post
Product, fees and hours, divided by posts you can actually use.
Content reused in ads
How much creator content earns a second life in paid.
Baselines agreed before we build.
- Creators seeded
- 25
- Posted
- 18
- Cleared for ads
- 12
- Product, fees and hours
- $14,500
- Unique net sales from codes and links
- $41,600
- Cost per usable post
- $1,208
Fernway’s fall launch. The twelve cleared posts also became ads, which is where most of the value tends to show up.
Works with what you have.
Commerce
- Shopify
Creators & partners
- Shopify Collabs
- impact.com
Ads
- TikTok
- Meta
Email & SMS
- Klaviyo
- We configure first
- Shopify Collabs or your creator platform already handles links and payouts. We set that up properly before building anything.
- We build when
- Audience matching, rights tracking and profit per creator need your data joined across tools.
What a first build includes.
Built in your accounts, around your team. Scope, fee and baseline agreed before we start.
- 1Design
- 2Build
- 3Run it, or hand it over
We build
- A creator shortlist ranked by audience match
- Seeding, tracking and follow-up automation
- A rights and disclosure register for every post
- A creator scorecard and renewal review
We start from
- Customer and order data
- Past creator posts, codes and costs
- Your Collabs or creator platform account
From your team
- Owner
- Head of growth or partnerships lead
- Involves
- Partnerships
- Paid social
- Creative
- Legal
Questions teams ask.
Do we need a creator platform?
Not always. Shopify Collabs covers links and payouts for many brands. We add audience matching, rights and scoring on top, or work inside GRIN, Aspire or Later if you already use one.
Can you run outreach for us?
Yes. We can run the program month to month, or build it and train your team. The relationships stay yours either way.
How is disclosure handled?
It’s part of every brief and checked before a post counts. The material connection is recorded with each creator, in line with FTC endorsement guidance.
Who owns it once it’s running?
You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of growth or partnerships lead. We can keep running it with you, or step back.
How do we start?
Usually with a growth engine review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.
Part of your growth engine. One of 11 use cases, in 6 engines.
See the whole growth engineIn creators & partners
See it at work
Find out which creators are worth it. Start with a growth engine review.
We reply within one business day.