Answer the buying questions your product pages leave open.

The questions shoppers keep asking, answered on the page where they ask, from facts you’ve approved.

Start with a conversion review How it works

Asked, not answered on the pageCanvas field jacket

Machine washable?41Fix first
True to size?27Needs fit data
Waterproof?19Say it plainly

Search, chat and support, launch weeks

The gap report: what shoppers asked, how often, and which answer to fix first.

Sound familiar?

“Machine washable?” was asked 41 times, and the page never says.
Reviews answer some questions and contradict others.
Search, chat and support each hold a piece of what shoppers want to know.

Every unanswered question sends a shopper off to find out, or into a purchase they doubt and return.

What changes.

TodayWith the engine

Finding the gaps: Someone reads reviews and ticketsSearch, chat and support questions counted together
The facts: Copied from a PDF, and sometimes wrongPulled from the approved source, with a link
Where answers sit: Below the reviewsIn the first screen, beside the choice
Proving it: Redesign the page and hopeKnown fixes ship now, and the rest are tested

How it works. 4 steps, 4 stages.

AI2
Rules and automation1
Your team1
Approval

1Listen
1. AI
  Group what shoppers ask
  Search terms, chat questions and support tickets clustered, then compared with what each page answers.
  - Gorgias
  - Shopify
2Draft
1. AI
  Draft the answer from the source
  Each answer cites the supplier spec or catalog field. Nothing without a source goes in.
3Approve
1. Your teamApproval
  Approve the wording
  The category owner approves each answer, and holds anything a supplier hasn’t confirmed.
4Publish
1. Rules and automation
  Publish to the page and the feeds
  The answer goes on the page and into search and feeds from one source, and the question count is watched.
  - Shopify
  - Merchant Center

Questions that keep coming back reopen the page

What you get. Real work, every week.

Fix 052Owner: category owner

Say it in the first screen: machine washable on cold.

Why: 41 asks across search, chat and support
Fact: Machine washable on cold
Source: Supplier spec, revision 2
Not claimed: Waterproof

The page fix, written for the category owner to approve.

Before it publishes

The claim has a sourceSupplier spec
The category owner approved the wording
No claim the spec doesn’t make
Same answer in search and feedsFeed update queued

The check before anything publishes, so a page never says more than the facts do.

How you’ll know it’s working.

Questions left unanswered
Counted from search, chat and support against what each page says.
Contacts about the page
Support tickets asking what the page should have said.
Contribution per page visitor
Held out where traffic allows. A fact from the spec is a fix and ships without a test.

Baselines agreed before we build.

Works with what you have.

Commerce

Shopify

Support

Gorgias

Measurement

Google Analytics
Contentsquare

We configure first: Your theme’s product fields and any Q&A app may already have room for these answers. We use them before adding anything.
We build when: Facts live in several systems, and keeping them in step is the bigger problem.

What a first build includes.

Built in your accounts, around your team. Scope, fee and baseline agreed before we start.

1Design
2Build
3Run it, or hand it over

Start with a review Scope this build

We build

A report of questions the page leaves open
Answers drafted from your approved facts
An approval and publishing flow for pages and feeds
A recurring check on new questions

We start from

Site search, chat and support data
Supplier specs and catalog fields
Theme access

From your team

Owner: Head of ecommerce, with category owners
Involves: Ecommerce
Catalog
Customer service
Design

Questions teams ask.

Do these changes need an A/B test?

Usually not. Putting a fact from the supplier spec where shoppers ask for it is a fix, and it ships now. Larger layout changes we test, and we say when a test would take too long to read.

Where do the facts come from?

Your catalog and supplier specs. A fact with no source doesn’t get published, and we ask the supplier instead.

Who owns it once it’s running?

You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of ecommerce, with category owners. We can keep running it with you, or step back.

How do we start?

Usually with a conversion review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.