Show the full cost and delivery date before checkout.
Shoppers see when it arrives and what they’ll pay before they enter a card, on every route they can buy through.
- Delivery date in the cartFrom the 3PL cutoff
- Total with shipping and tax
- A reason when an option isn’t available
- Duplicate-order guard
What the shopper sees before payment, and the guard that stops a double order.
Sound familiar?
- Shoppers learn the shipping cost and the date at the last step.
- Support gets “when will it arrive?” from people already in the cart.
- A new buying route works for the jacket and breaks for the Care Kit.
Shoppers who meet a surprise at the last step often leave. The fix is usually small.
What changes.
- The delivery date
- Shown at the last step, or not at allIn the cart, from the carrier cutoff
- The total
- Shipping and tax appear at paymentFull cost before the payment step
- New routes
- Assumed to work like the storeEach tested on a real basket
- The promise
- Marketing’s guessOperations’ promise, shown as given
How it works. 6 steps, 4 stages.
- AI1
- Rules and automation4
- Your team1
- Approval
1Reproduce
Rules and automation
Reproduce the shopper’s checkout
Real baskets on each route, with the same items, address and promo code.
2Show
Rules and automation
Calculate cost and date
Totals, tax, shipping eligibility and dates come from Shopify and the 3PL, never from a model.
- Shopify
- ShipBob
Your teamApproval
Operations signs off the promise
Operations owns the delivery promise and the cutoff it rests on.
3Test
AI
Answer delivery questions in plain words
Explains an error or a date question in chat, from the same figures the cart uses.
Rules and automation
Test every route
Store checkout and each AI route get the same basket, including subscriptions and bundles.
- ChatGPT
4Watch
Rules and automation
Reconcile orders to events
Confirmed orders are matched to analytics events, so missing tracking isn’t read as lost sales.
- Google Analytics
Cart exits and questions point to the next fix
What you get. Real work, every week.
Does showing the date add orders, or just move the exits?
- Eligible
- Visitors who reach the cart
- Held out
- Half see no date until payment
- Measure
- Contribution per cart visitor
- Guardrails
- Support contacts and duplicate orders
- Owner
- Operations owns the promise
The test plan for the date in the cart. Operations owns the promise it makes.
- Store checkoutSubscription and bundle completePassReady
- ChatGPT routeCompletes in the store, events checkedPassReady
- Copilot routeCare Kit subscription not offered at the last checkGapHeld
The same basket on every route, so a gap shows up before shoppers find it.
How you’ll know it’s working.
Contribution per checkout entrant
Orders and what they earn, against shoppers who saw the old checkout.
Contacts asking about cost or date
Questions the page should have answered.
Error recovery
How often a shopper who hits an error still completes.
Baselines agreed before we build.
Works with what you have.
Commerce
- Shopify
Fulfillment
- ShipBob
Search & AI
- ChatGPT
Measurement
- Google Analytics
- We configure first
- Shopify’s checkout settings and its shipping-rate options come first. Checkout UI extensions need Shopify Plus, so we check your plan before designing around them.
- We build when
- The promise depends on your 3PL’s cutoffs, or on a buying route the platform doesn’t cover.
What a first build includes.
Built in your accounts, around your team. Scope, fee and baseline agreed before we start.
- 1Design
- 2Build
- 3Run it, or hand it over
We build
- The delivery date and full cost shown before payment
- A route test sheet using real baskets
- An order-to-event reconciliation
- A holdout readout in contribution
We start from
- Checkout and shipping settings
- 3PL cutoffs and carrier rates
- Orders and analytics events
From your team
- Owner
- Head of ecommerce, with operations
- Involves
- Ecommerce
- Operations
- Engineering
- Customer service
Questions teams ask.
Do we need Shopify Plus?
For custom changes inside checkout, usually. Checkout UI extensions are a Plus feature. The delivery date and the full cost can often go in the cart or on the product page without it.
What about checkout inside ChatGPT or Copilot?
Those routes behave differently. What one supports another may not, and measurement differs. We test your real basket on each and report what works.
Who owns it once it’s running?
You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of ecommerce, with operations. We can keep running it with you, or step back.
How do we start?
Usually with a conversion review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.
Part of your conversion engine. One of 14 use cases, in 5 parts.
See the whole conversion engineIn cart & checkout
Works with
Show the cost and the date early. Start with a conversion review.
We reply within one business day.