Choose an AI support platform on your own conversations.
A shortlist tested on your own conversations, with each vendor’s definition of “resolved” and the full monthly cost side by side.
| Platform | Counts as resolved | Doesn’t check |
|---|---|---|
| Intercom Fin | Confirmed or assumed, or a configured handoff | Whether a handoff finished the job |
| Gorgias | No human involved for 72 hours | Whether the refund or stop happened |
| Zendesk | Contained, or “verified” by an AI assessment | Your warehouse or payment record |
How three platforms define “resolved” as of October 2026, and what each one doesn’t check. Your finance lead reads this first.
Sound familiar?
- Three vendors quote three prices for “a resolution.”
- Every demo shows a happy path, never your cancellation or your carrier.
- Switching costs more than the quote says.
Pick on a demo and you pay a fee for every resolution, including the ones your business has to redo.
What changes.
- Evidence
- Vendor demosYour own conversations, replayed
- Price
- A per-resolution rateThe all-in monthly cost, handoffs included
- Definition
- Whatever the vendor countsDone in your order, warehouse and payment records
- Decision
- A feature listA shortlist with acceptance cases and a baseline
How it works. 5 steps, 4 stages.
- AI1
- Rules and automation3
- Your team1
- Approval
1Baseline
Rules and automation
Baseline today’s contacts
Volume by request type, cost and repeat contact, from your helpdesk.
- Gorgias
- Zendesk
- Intercom
2Test
AI
Replay real conversations on each platform
The same cases, including the hard ones, run through each shortlisted AI.
Rules and automation
Check what actually happened
An answer that sounds right doesn’t pass. The action has to happen.
3Price
Rules and automation
Model the all-in monthly cost
Seats, resolution fees, handoffs and the work that stays with your team.
4Decide
Your teamApproval
Choose, or stay put
Staying with what you have is a valid result.
Renewals reuse the same acceptance cases
What you get. Real work, every week.
40 real conversations, replayed on each shortlisted platform.
- Cases
- Cancel before the pick, address change, delivery problem, returns question, product question
- Pass means
- The action shows in the order system
- Also priced
- Seats, resolution fees and handoffs
- Decision
- A shortlist of one, with its cost on 9,800 contacts a month
The acceptance cases. Every platform gets the same real conversations, judged on what happened.
- The definition of a resolution, in writing
- Whether handoffs are billed
- Channels: email, chat, SMS and social DMs
- Cancel and refund tested on your ordersIn the trial
- The all-in price at your volume
What to settle in writing before you sign.
How you’ll know it’s working.
Cases that pass on each platform
Out of the same real conversations, judged on what happened.
All-in cost per finished request
Fees, seats, handoffs and the work left for your team.
Switching effort
The channels, history, macros and reporting you’d have to move.
Baselines agreed before we build.
Works with what you have.
Support
- Gorgias
- Zendesk
- Intercom
- Assembled
Commerce
- Shopify
- We configure first
- Often the answer is the platform you already pay for, configured properly. We test it first, and only then compare.
- We build when
- You’re choosing or renewing, vendors define “resolved” differently, and you need a comparison that doesn’t depend on any of them.
What a first build includes.
Built in your accounts, around your team. Scope, fee and baseline agreed before we start.
- 1Design
- 2Build
We build
- A baseline of your contacts, cost and repeat rate
- Acceptance cases drawn from your real conversations
- A side-by-side of definitions and the all-in price
- A recommendation, including staying put
We start from
- Helpdesk access and a month of conversations
- Current contracts and invoices
- A list of the channels and actions you need
From your team
- Owner
- CX lead, with finance
- Involves
- Customer service
- Finance
- Engineering
Questions teams ask.
Do you recommend a platform?
We recommend what passes your cases at the lowest all-in cost, which is often the one you already have.
Is Shopify’s free AI staff member enough?
For storefront questions and order lookups on supported plans, often. It doesn’t establish refund execution or other channels, so we test it against the rest of your requests before adding anything.
Prices change often. How do you handle that?
We use written quotes and billing terms for your account, not a pricing page. Plan migrations are account-specific, so we ask each vendor to confirm yours.
Who owns it once it’s running?
You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your CX lead, with finance. We can keep running it with you, or step back.
How do we start?
Usually with a support review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.
Part of your support engine. One of 12 use cases, in 6 parts.
See the whole support engineIn people & coverage
- Coverage planningPlan coverage across your team, AI and your BPO
- Platform choiceYou’re here
Choose on your own conversations. Start with a support review.
We reply within one business day.