Recommend only what can arrive in time.

Assistants offer what’s in stock and show a delivery date you can keep, on your own site and in the answers outside it.

Start with an AI shopping review How it works

Olive M · stock sentSynced

Google AI Mode~~In stock~~Out of stock10:12
ChatGPT~~In stock~~Out of stock10:15
Copilot~~In stock~~Out of stock10:17
Perplexity~~In stock~~PendingTonight

The moment Olive M sold out, as each assistant was told.

Sound familiar?

A shopper asks for a jacket by Friday, and the assistant suggests one that ships Monday.
A variant sells out, and assistants keep offering it until the next feed read.
The delivery date differs between the assistant, the page and the confirmation email.

A promise an assistant makes is still your promise. A sold-out variant or a missed date costs the order, then a support contact, then trust.

What changes.

TodayWith the engine

Stock: Checked when the feed runsRefreshed about every 15 minutes where the route supports it
Sold out: Still offered until someone noticesLeaves the answer, and the closest variant in stock takes its place
Dates: A generic shipping lineA delivery date for this shopper’s address, checked before it’s shown
Promise: Lost between systemsKept on the order, so service sees what was said

How it works. 5 steps, 4 stages.

AI1
Rules and automation3
Your team1
Approval

1Read
1. Rules and automation
  Read stock and cut-offs
  Stock by variant, carrier cut-offs and address-based delivery estimates, from Shopify, NetSuite and the 3PL.
  - Shopify
  - NetSuite
  - ShipBob
2Decide
1. AI
  Match the need to what can arrive
  Reads the shopper’s date and constraint, then picks the closest variants in stock.
2. Your teamApproval
  Set the substitution rules
  Your merchandiser decides what counts as a fair substitute, and what never does.
3Show
1. Rules and automation
  Show the date, or say it can’t
  Assistants, pages and feeds show a delivery date only when it can be kept.
  - Merchant Center
  - ChatGPT
4Keep
1. Rules and automation
  Attach the promise to the order
  The date shown travels to the order, so service sees what was said.
  - Shopify
  - Gorgias

Missed promises tune the cut-offs

What you get. Real work, every week.

Days of stock · canvas field jacket, MDay 4 · 10:02 am

Sand M26 days
Navy M18 days
Olive M0 days

Olive M is sold out, so answers switch to Navy M, arriving Thursday.

What the assistants are allowed to offer, by variant. Anything at zero leaves the answer.

Shortlist · “by Friday”

Variant	Arrives	Offered
Navy M	Thursday	Yes
Sand M	Thursday	Yes
Olive M	Out of stock	No, Navy M instead

The shortlist a shopper’s date produces: only what can arrive, and what replaced what couldn’t.

How you’ll know it’s working.

Promise-kept rate
Orders that arrive by the date the assistant showed.
Sold-out offers a week
Answers that offered a variant with no stock, by assistant.
Stock-caused contacts
Support contacts that trace back to an offer or a date that wasn’t true.

Baselines agreed before we build.

Works with what you have.

Commerce

Shopify
NetSuite

Fulfillment

ShipBob

Search & AI

Merchant Center
ChatGPT

Support

Gorgias

We configure first: Shopify’s inventory and delivery settings, and Merchant Center’s availability and shipping fields, cover a lot. We test them with real baskets and addresses first. Inventory behavior varies by location and channel, so we check that too.
We build when: Stock lives in several systems, or dates depend on cut-offs and locations the native fields can’t hold.

What a first build includes.

Built in your accounts, around your team. Scope, fee and baseline agreed before we start.

1Design
2Build
3Run it, or hand it over

Start with a review Scope this build

We build

A stock and delivery-date service the assistants read
Substitution rules, signed off by your merchandiser
Refresh and withdrawal for every destination
The delivery promise stored on the order

We start from

Stock by variant and location
Carrier cut-offs and service levels
Feed and storefront access

From your team

Owner: Head of ecommerce, with operations
Involves: Ecommerce
Operations
Merchandising
Customer service

Questions teams ask.

How fast do answers change when stock does?

It depends on the route. Some accept price and stock updates about every 15 minutes, and others read a file once a day. We map the refresh window for each destination and only show a date we can keep.

What if an assistant ignores our update?

We record what we sent, when it processed it and what it showed. If a destination lags, the record shows it, and the fix is at the source or with the platform.

Who owns it once it’s running?

You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of ecommerce, with operations. We can keep running it with you, or step back.

How do we start?

Usually with an AI shopping review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.