Keep ad spend on products you can sell.

Budgets move to what’s in stock and worth selling, before the bestseller runs out mid-campaign.

Start with a growth engine review How it works

Canvas field jacketDays of stock left

Olive · M4 days
Olive · L12 days
Navy · M21 days
Sand · M18 days

Days of cover by variant, refreshed every few hours.

Sound familiar?

The best-performing ad is for a size that sold out yesterday.
Restocks land and nobody tells the ad accounts.
Merchandising and growth plan the same week in different meetings.

Ads for products that can’t ship waste the click, and the customer who leaves.

What changes.

TodayWith the engine

When stock runs low: Someone notices days laterSpend shifts before it runs out
Restocks: Campaigns restart when someone remembersAds and emails resume on the restock
Feeds: Low-stock variants still advertisedFeed labels follow days of cover
Planning: Separate meetingsOne view of stock, margin and spend

How it works. 5 steps, 4 stages.

AI1
Rules and automation3
Your team1
Approval

1Watch
1. Rules and automation
  Track days of cover
  Stock, sell-through and incoming orders, by variant, every few hours.
  - Shopify
  - NetSuite
2Decide
1. AI
  Forecast when it runs out
  Predicts sell-out dates and flags campaigns pointing at them.
2. Your teamApproval
  Approve bigger moves
  Small shifts run on rules; larger ones wait for sign-off.
3Shift
1. Rules and automation
  Move budget, swap creative
  Feed labels, budgets and creator links switch to in-stock variants.
  - Merchant Center
  - Meta
  - TikTok
4Resume
1. Rules and automation
  Resume on restock
  When stock lands, ads and the restock email turn back on.
  - Klaviyo

Restocks feed the next forecast

What you get. Real work, every week.

Budget by colorway

Monday60%25%15%

Thursday20%50%30%

Olive
Navy
Sand

Where this week’s budget went, before and after the shift.

How you’ll know it’s working.

Spend on variants under a week of cover
Money aimed at products you can’t keep selling.
Sell-outs during live campaigns
The moment a bestseller stalls and the ad keeps running.
Time from restock to ads running
Demand you built, waiting for someone to notice.

Baselines agreed before we build.

Works with what you have.

Commerce

Shopify
NetSuite

Search & AI

Merchant Center

Ads

Google Ads
Meta

Email & SMS

Klaviyo

We configure first: Feed rules and each platform’s automated rules handle simple cases. We set those first.
We build when: Stock lives in an ERP or 3PL, or decisions need margin and incoming orders.

What a first build includes.

Built in your accounts, around your team. Scope, fee and baseline agreed before we start.

1Design
2Build
3Run it, or hand it over

Start with a review Scope this build

We build

Days-of-cover tracking by variant
Rules that move budget, feed labels and links
Approval thresholds for bigger moves
Restock triggers for ads and email

We start from

Inventory and purchase orders
Product margins
Ad and feed access

From your team

Owner: Head of ecommerce
Involves: Growth
Merchandising
Operations

Questions teams ask.

Can’t the ad platforms do this already?

Partly. Feeds drop out-of-stock items, but they won’t move budget days before a sell-out or bring it back on a restock. That needs your stock and purchase orders.

What if the forecast is wrong?

Bigger moves wait for approval, and every shift is logged, so a wrong call is easy to see and reverse.

Who owns it once it’s running?

You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of ecommerce. We can keep running it with you, or step back.

How do we start?

Usually with a growth engine review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.