Bring agency work in-house without losing ground.

Your accounts, your data and your playbooks, with systems a lean team can run, and a clear view of what to keep outside.

Start with a growth engine review How it works

Growth spend by proof$107,000 a month

Line	Monthly	Proof
Meta prospecting	$38,000	Pays back
Creator fees	$9,000	Probably helps
Agency retainer	$15,000	Nobody can say
Overlapping reporting tools	$4,000	Nobody can say

Every line of growth spend, sorted by whether anyone can prove it works.

Sound familiar?

The agency owns the ad accounts, the reports and the know-how.
A monthly retainer pays for work the platforms now automate.
Nobody inside could run it if the agency left tomorrow.

If the know-how lives outside, you pay to keep it there, and you start over every time you switch.

What changes.

TodayWith the engine

Accounts: Agency-owned, or shared loginsIn your name, with partner access where useful
Know-how: In the agency’s headsWritten playbooks your team runs
Reporting: A monthly deckLive numbers in your own dashboards
Spend: One retainerPaid for what you can see working

How it works. 5 steps, 4 stages.

AI1
Rules and automation2
Your team2
Approval

1Audit
1. AI
  Sort the spend by proof
  Every line of growth spend: pays back, probably helps, or nobody can say.
2. Your teamApproval
  Decide what moves
  What comes in-house, and what stays with specialists.
2Move
1. Rules and automation
  Move accounts and data
  Ad accounts, tracking, audiences and history move into your name, learning intact.
  - Meta
  - Google Ads
  - TikTok
3Equip
1. Rules and automation
  Automate the routine
  Reports, budget checks and creative rotation run on their own.
4Run
1. Your team
  Train and hand over
  Playbooks and training for your team, or we run it alongside them.

What you get. Real work, every week.

The move, line by line12 weeks

Paid socialAccounts moved, history intact · week 3$38kIn-house
Creator programRun by your partnerships lead · week 6$9kIn-house
Brand searchHoldout before renewing · week 8$5kTest first
Agency retainerReplaced by your team and the systems$15kEnds

The transition plan: what comes in, what gets tested first and what ends, week by week.

Yours after the move

Ad accounts in your name
Tracking, audiences and history
Creator relationships and rights
Written playbooks
Live dashboards

What you hold when the move is done.

How you’ll know it’s working.

Accounts and data in your name
The part that decides whether you can ever switch.
Hours of routine work automated
What a lean team gets back every week.
Spend tied to results
How much of the budget you can actually see working.

Baselines agreed before we build.

Works with what you have.

Ads

Meta
Google Ads
TikTok

Commerce

Shopify

Email & SMS

Klaviyo

Measurement

Google Analytics

We configure first: Most of the work is moving what you already have into your name. New tools come last.
We build when: Routine work like reporting and budget checks still takes hours every week.

What a first build includes.

Built in your accounts, around your team. Scope, fee and baseline agreed before we start.

1Design
2Build
3Run it, or hand it over

Start with a review Scope this build

We build

A spend-by-proof audit of every growth line
An account and data move that keeps learning intact
Automated reporting and budget checks
Playbooks and training for the people who run it

We start from

Current agency agreements
Ad, analytics and email access
A list of who does what today

From your team

Owner: Founder, COO or head of growth
Involves: Growth
Finance
Your agency

Questions teams ask.

Do we have to fire our agency?

No. Many brands keep a specialist for creative or a channel. What matters is that the accounts, data and playbooks are yours.

Will performance dip during the move?

Moving accounts the right way keeps their history and learning. We plan the move around your calendar, never in peak season.

Who owns it once it’s running?

You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your founder, COO or head of growth. We can keep running it with you, or step back.

How do we start?

Usually with a growth engine review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.