Answer the buying questions that decide a sale.
The questions shoppers ask before they buy, answered from approved facts on your pages and in your feeds, so assistants quote you instead of guessing.
| Question | Asked | Status |
|---|---|---|
| Machine washable? | 41 | Answer ready |
| True to size? | 27 | Needs fit data |
| Waterproof? | 19 | Answer ready |
The ranked list: what shoppers ask, how often, and which answers are ready.
Sound familiar?
- “Machine washable?” was asked 41 times, and the page never says.
- Support, chat and site search hold the real buying questions, and nobody reads them together.
- Your product copy was written for a template, not for the question a shopper types.
A question your page leaves open still gets answered, by an assistant, a reseller or a review. It isn’t always answered correctly.
What changes.
- Questions
- Collected by whoever noticesMined from support, chat and search, ranked by how often they’re asked
- Answers
- Written once into a descriptionShort, sourced answers per product and variant
- Publishing
- On the page, if there’s roomOn the page and in every feed field that accepts it
- Claims
- Whatever the copywriter rememberedOnly what a specialist has approved, with the source
How it works. 4 steps, 4 stages.
- AI2
- Rules and automation1
- Your team1
- Approval
1Collect
AI
Collect the questions
Reads support, chat and site-search logs, and groups what shoppers ask by product.
- Gorgias
- Shopify
2Draft
AI
Draft sourced answers
Writes a short answer from the spec sheet, care label or policy, and links the source. Where there’s no source, it says so.
3Approve
Your teamApproval
Approve what’s material
Your specialist confirms anything about fit, safety, care or performance before it goes live.
4Publish
Rules and automation
Publish wherever it’s accepted
Page copy, structured data and the feed fields that take Q&A, manuals and variants.
- Shopify
- Merchant Center
New questions go back on the list
What you get. Real work, every week.
Is the canvas field jacket machine washable?
- Answer
- Yes, on cold.
- Also say
- Not waterproof, and no rain rating.
- Approved
- Merchandiser, Sep 24
- Published
- Product page, Merchant Center, the site assistant
One approved answer, with its source and who signed it off. Your merchandiser owns the list.
How you’ll know it’s working.
Consequential questions answered
The share of the top questions with an approved answer, on the page and in the feed.
Answers with a named source
Anything about fit, care or performance traces to a spec, a label or a policy.
Questions still reaching support
Whether the answers are doing their job after they publish.
Baselines agreed before we build.
Works with what you have.
Commerce
- Shopify
Search & AI
- Merchant Center
- Search Console
Support
- Gorgias
Measurement
- Google Analytics
- We configure first
- Shopify’s Knowledge Base and Merchant Center’s optional Q&A and manual attributes take approved answers without custom code. We start there.
- We build when
- Your questions live across the helpdesk, search and chat, and nothing joins them to the product page and the feed.
What a first build includes.
Built in your accounts, around your team. Scope, fee and baseline agreed before we start.
- 1Design
- 2Build
- 3Run it, or hand it over
We build
- A ranked list of buying questions, by product
- Approved, sourced answers for the top questions
- Publishing to pages and the feed fields that accept them
- A monthly review of new questions
We start from
- Support, chat and site-search history
- Spec sheets, care labels and policies
- Shopify and Merchant Center access
From your team
- Owner
- Head of ecommerce, with the merchandiser
- Involves
- Ecommerce
- Merchandising
- Customer service
- Content
Questions teams ask.
Will AI write our product copy?
It drafts short answers from your spec sheets and policies, and links the source. A specialist approves anything about fit, care, safety or performance. We don’t mass-produce filler pages.
Does answering questions on the page help assistants?
It gives them something accurate to read. Whether they use it is up to them, so we measure answer accuracy and referrals and make no promise about rankings.
Who owns it once it’s running?
You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of ecommerce, with the merchandiser. We can keep running it with you, or step back.
How do we start?
Usually with an AI shopping review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.
Part of your AI shopping engine. One of 13 use cases, in 5 parts.
See the whole AI shopping engineIn found & right
Answer it before they ask. Start with an AI shopping review.
We reply within one business day.