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Ecommerce

AI for ecommerce teamsFrom the storefront to the stockroom

Our operating experience is in ecommerce: storefronts, customer service, merchandising and the back office, much of it on Shopify and the tools around it. We start with the software you already pay for, and build where it falls short

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Three workflows, step by stepWhere the facts come from, and where a person decides

Customer experience

A where-is-my-order question

Faster, accurate answers for customers, and more agent time for the hard cases

  1. A customer asks where their order is, by email, chat or DM
  2. The helpdesk’s AI looks up the order in Shopify and the carrier’s tracking
  3. If tracking is current, it replies in your voice with the delivery estimate
  4. If the parcel is stuck or the data disagrees, it hands over to an agent with the facts gathered
Facts from
Shopify orders and carrier tracking, plus the 3PL’s exception feed for delays
Your team decides
Refunds, reships and anything unusual, with the answer rules your CX lead approved
We’d measure
First-response time, resolution rate and repeat contacts on the same order

Mostly the helpdesk’s own AI, configured well. Custom work only for the 3PL data it can’t reach

Merchandising

A new drop, launch-ready

Products go live sooner with accurate details, so fewer returns are “not as described”

  1. A supplier sheet lands with forty new products and gaps in the details
  2. Attributes are filled only from verified sources: the supplier sheet, spec sheets and your catalog
  3. Missing materials, sizing or care details are flagged for review, never guessed
  4. Descriptions, SEO fields and collections are drafted to your style guide for your merchandiser to publish
Facts from
Supplier sheets, spec documents and your existing catalog
Your team decides
Anything flagged as missing, and the final publish
We’d measure
Time from supplier sheet to live, and returns citing wrong details

Usually a catalog tool or app you already have, plus a review step your team trusts

Inventory

A reorder before the stockout

Bestsellers stay available through a campaign, without over-ordering the slow movers

  1. Sell-through on a bestseller speeds up after a campaign launches
  2. Stock, lead times and open purchase orders are checked against the forecast
  3. A purchase order is drafted to the right supplier, with the quantities and the reasoning
  4. If lead times or the forecast look unreliable, the draft says so rather than guessing
Facts from
Shopify sales, your inventory system or ERP, and supplier lead times
Your team decides
Your buyer approves, edits or holds every order
We’d measure
Stockout days on top sellers, and overstock on slow movers

Often your inventory or ERP tool’s own forecasting, connected to live sales data

Illustrative workflows. Every engagement starts from your own operation.

Use cases by teamWhere the first wins usually are

  • Customer experience

    • Order-status and returns answers
    • Ticket triage and routing
    • Review and survey summaries
    • Help-center content kept current

  • Merchandising & content

    • Product details from verified data
    • Descriptions and SEO fields
    • Collection and tag upkeep
    • Translation for new markets

  • Storefront & conversion

    • Search that understands intent
    • Recommendations from your catalog
    • On-site shopping help
    • Product page tests

  • Inventory & purchasing

    • Reorder signals from sell-through
    • Purchase orders drafted for approval
    • Supplier comparisons
    • Stockout and overstock alerts

  • Growth & retention

    • Segments from your own customer data
    • Briefs and creative variants
    • Post-purchase and win-back flows
    • Campaign recaps written for you

  • Operations & finance

    • Questions answered in plain English
    • Weekly trading reports
    • Reconciliation checks
    • Alerts on unusual orders and spend

The tools we work withGet more from what you already pay for

  • Commerce

    Shopify, Shopify Plus

  • Customer experience

    Gorgias

  • Email and SMS

    Klaviyo

  • ERP and finance

    NetSuite

  • Advertising

    Google Ads, Meta Ads

  • Models

    OpenAI, Anthropic

Beyond ecommerce, the same approach works in retail, consumer goods and other businesses where work moves through queues, inboxes and spreadsheets

Ecommerce questionsWhat brands ask us first

Do we have to be on Shopify?

No. Much of our operating experience is on Shopify, so we know it well, but the same approach works on other commerce platforms and custom stacks.

We already use AI in our helpdesk and email tools. Is that enough?

Maybe. Often the fastest win is setting those features up properly and giving them the right data. We help choose, configure and connect what you have, and build custom only where there’s a real gap.

Will this disrupt peak season?

We plan around your calendar. Changes go live in quieter windows and start by suggesting rather than acting, until your team trusts them.

Which team is buried?Start there, and we’ll help you find the rest

Arrange an intro conversationHow we work together

Opens an email. We reply within one business day to find a time.