[Growth & acquisition]() / [Use cases]() / [Stock-aware spend]()
[How it works]() [What you get]() [Scope]() [Start a review]()
[Growth & acquisition]()[Paid]()
# Keep ad spend on products you can sell.
Budgets move to what’s in stock and worth selling, before the bestseller runs out mid-campaign.
[Start with a growth engine review]() [How it works]()
Canvas field jacket Days of stock left
- Olive · M**4 days**
- Olive · L**12 days**
- Navy · M**21 days**
- Sand · M**18 days**
Days of cover by variant, refreshed every few hours.
## Sound familiar?
- The best-performing ad is for a size that sold out yesterday.
- Restocks land and nobody tells the ad accounts.
- Merchandising and growth plan the same week in different meetings.
Ads for products that can’t ship waste the click, and the customer who leaves.
## What changes.
ShowTodayWith the engine
When stock runs low
Someone notices days later Spend shifts before it runs out
Restocks
Campaigns restart when someone remembers Ads and emails resume on the restock
Feeds
Low-stock variants still advertised Feed labels follow days of cover
Planning
Separate meetings One view of stock, margin and spend
## How it works. 5 steps, 4 stages.
- AI**1**
- Rules and automation**3**
- Your team**1**
- Approval
1. 1 Watch
1. Rules and automation
### Track days of cover
Stock, sell-through and incoming orders, by variant, every few hours.
- Shopify
- NetSuite
2. 2 Decide
1. AI
### Forecast when it runs out
Predicts sell-out dates and flags campaigns pointing at them.
2. Your team Approval
### Approve bigger moves
Small shifts run on rules; larger ones wait for sign-off.
3. 3 Shift
1. Rules and automation
### Move budget, swap creative
Feed labels, budgets and creator links switch to in-stock variants.
- Merchant Center
- Meta
- TikTok
4. 4 Resume
1. Rules and automation
### Resume on restock
When stock lands, ads and the restock email turn back on.
- Klaviyo
Restocks feed the next forecast
## What you get. Real work, every week.
Budget by colorway
Monday _60%__25%__15%_
Thursday _20%__50%__30%_
- Olive
- Navy
- Sand
Where this week’s budget went, before and after the shift.
## How you’ll know it’s working.
1. Spend on variants under a week of cover
Money aimed at products you can’t keep selling.
2. Sell-outs during live campaigns
The moment a bestseller stalls and the ad keeps running.
3. Time from restock to ads running
Demand you built, waiting for someone to notice.
Baselines agreed before we build.
## Works with what you have.
Commerce
- Shopify
- NetSuite
Search & AI
- Merchant Center
Ads
- Google Ads
- Meta
Email & SMS
- Klaviyo
We configure first
Feed rules and each platform’s automated rules handle simple cases. We set those first.
We build when
Stock lives in an ERP or 3PL, or decisions need margin and incoming orders.
## What a first build includes.
Built in your accounts, around your team. Scope, fee and baseline agreed before we start.
1. 1 Design
2. 2 Build
3. 3 Run it, or hand it over
[Start with a review]() [Scope this build]()
### We build
- Days-of-cover tracking by variant
- Rules that move budget, feed labels and links
- Approval thresholds for bigger moves
- Restock triggers for ads and email
### We start from
- Inventory and purchase orders
- Product margins
- Ad and feed access
### From your team
Owner
Head of ecommerce
Involves
- Growth
- Merchandising
- Operations
## Questions teams ask.
Can’t the ad platforms do this already?
Partly. Feeds drop out-of-stock items, but they won’t move budget days before a sell-out or bring it back on a restock. That needs your stock and purchase orders.
What if the forecast is wrong?
Bigger moves wait for approval, and every shift is logged, so a wrong call is easy to see and reverse.
Who owns it once it’s running?
You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of ecommerce. We can keep running it with you, or step back.
How do we start?
Usually with a growth engine review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly.
## Part of your growth engine. One of 11 use cases, in 6 engines.
[See the whole growth engine]()
1. [Creators & partners **3**]()
2. [Paid **2**]()
3. [Creative testing **1**]()
4. [Search & AI **2**]()
5. [Winback **1**]()
6. [Measurement & martech **2**]()
In paid
- [**Profit signals**Send ad platforms profit, not revenue]()
- **Stock-aware spend**You’re here
Works with
- [**Winback**Win back customers at the right moment]()
- [**Creator ads**Turn creator posts into your best ads]()
See it at work
- [**In the Fernway launch**Week 4: spend moved before it sold out]()
## Spend where you can sell. Start with a growth engine review.
[Start with a growth engine review]() [**Talk it through first**15 minutes]()
We reply within one business day.
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Source: [https://www.thekeating.co/use-cases/stock-aware-spend/]()
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