1. [Home]() 2. [Use cases]() 3. Search performance diagnosis [Growth & acquisition]() # Explain changes in organic and AI-referred performance. Traffic reports show movement but not a useful explanation or next action. Trigger Weekly review or a material search/referral performance change. An investigation brief Illustrative example ### Mobile product visits fell Evidence status Supported in comparable search and site data Next action Inspect affected landing pages ### AI referrals appear lower Evidence status Channel classification changed Next action Repair comparison before concluding ### Conversion declined in one market Evidence status Order and site data agree Next action Ecommerce investigates checkout **What you get**Evidence-linked diagnosis distinguishing demand, conversion and measurement issues. [Discuss this use case]() [How it works]() Led by operators with 15+ years building commerce products, teams and systems. [About us]() ## Today Traffic and revenue reports move, but agency changes, tracking changes and customer behavior are discussed in separate conversations. ## With this in place The growth team receives an evidence-linked diagnosis with supported explanations, unresolved questions and the next action for each. ## Who does what, step by step. ### Your team Your team agrees the comparisons, decides which actions to take and owns the follow-up check. ### AI AI compares demand, traffic and conversion evidence and drafts the explanations the data can support. ### Automation Scheduled checks flag tracking, consent and channel-classification changes before anyone interprets the numbers. 01 02 03 04 1. 01 Step 1: Your team ### Agree comparisons Define periods, markets, pages and commercial measures that can be compared meaningfully. 2. 02 Step 2: Automation ### Check measurement Look for consent, tracking, channel-classification and site changes before interpreting movement. 3. 03 Step 3: AI ### Investigate explanations Compare demand, traffic and conversion evidence; identify which explanations the data can support. 4. 04 Step 4: Your team ### Assign and revisit Produce a short diagnosis with actions, owners and a follow-up check on the changes made. ### Guardrails - Retain unknown referrals and missing measurement as separate findings. - Do not reconstruct unavailable keyword-level conversions as factual attribution. - Distinguish observed relationships from demonstrated causal impact. ## What a first project includes. A bounded first build around your systems and team. We agree the scope, fee and baseline before we start. [Scope this with us]() [How we work together]() Sample scope Search performance diagnosis ### We build - Comparable search and referral views with documented definitions - A sourced investigation brief and prioritized next actions - A repeatable review connected to the existing analytics stack ### We start from - Search Console and available search-platform data - Site analytics, referrals and comparable order outcomes - Landing-page, campaign, consent and site-change history ### From your team Owner - Head of Growth - Ecommerce Director Involves - Growth - Analytics - Ecommerce - Search agency - Engineering Access to these systems and real examples to test against. ### Adapts to - Direct-to-consumer commerce - International commerce - Multiple storefronts ### We’d measure - Time from performance change to supported diagnosis - Completed diagnostic and corrective actions - Qualified traffic and commercial outcomes with measurement limits stated Baselines agreed before we build. ## Questions teams ask. Do we need to replace our current tools? Usually not. We start with the systems you already use and build only what’s missing. Typical connections: Google Merchant Center, analytics, ad platforms, search tools and your product data. Who owns it once it’s running? Your team does. You own the agreed deliverables under the engagement terms, with documentation and training for the people who run it. Ownership usually sits with your head of growth or ecommerce director. Ongoing support is optional and agreed separately. How do we get started? If the problem and scope are already clear, we can scope this build directly. If you’re weighing it against other priorities, start with Discovery & Action Plan. Its fee is credited in full if we build the recommended work. [How discovery works]() ## Often paired with. Part of [AI shopping & agentic commerce]() [All use cases]() - Growth & acquisition ### AI shopping readiness Products are difficult for shopping agents to find or understand. Channel-readiness assessment, corrected product feeds and an update process. [AI shopping readiness]() - Digital commerce & conversion ### Conversion diagnosis Aggregate conversion rates conceal specific buying friction. Prioritized findings by page, device, market and funnel step. [Conversion diagnosis]() - Finance & business intelligence ### The weekly trading brief Leaders receive dashboards but still have to assemble the narrative and next steps. A sourced trading brief with decisions, action owners and follow-through. [Revenue grew; contribution weakened]() More connected work ## Explore the programs - [Growth & acquisition]() - [Finance & business intelligence]() ## Browse by outcome - [Win more customers]() - [Increase team capacity]() ## Know why your traffic moved. Start with the change you can’t explain yet. [Discuss this use case]() [**Talk through your traffic**15 minutes]() [Prefer to start with discovery? →]() We reply within one business day. --- Source: [https://www.thekeating.co/use-cases/search-performance-diagnosis/]() [Contact Keating & Co](mailto:nelson@thekeating.co) · [Agent guidance](https://www.thekeating.co/llms.txt)