[Growth & acquisition]() / [Use cases]() / [Creator program]() [How it works]() [What you get]() [Scope]() [Start a review]() [Growth & acquisition]()[Creators & partners]() # Run a creator program that pays back. Creators chosen on evidence, rights captured as posts go live, and every creator judged on what they actually sold. [Start with a growth engine review]() [How it works]() Shortlist · fall launch 40 creators - MO @maren.outside31% of followers buy outerwear · 84k Approach - JT @jt.trails24% buy outerwear · 212k Approach - AK @ana.keeps.moving19% buy outerwear · 41k Review fit - RB @rob.builds6% buy outerwear · 1.2M Skip Matched against Fernway’s past buyers The shortlist, refreshed weekly. Your partnerships lead works from it. ## Sound familiar? - Creators get picked from a spreadsheet of follower counts. - A post takes off, and nobody secured the rights to run it as an ad. - Renewals come down to who the team likes, not who sold. Product, fees and hours go out every month, and nobody can say which creators earned them back. Fernway’s fall launch, one season 1. ## Forty creators, chosen on who buys. Ranked by how many of their followers buy outerwear. Your team approves who to approach. 2. ## Twenty-five seeded, nothing chased by hand. Samples, codes and links go out, and follow-ups send on a schedule. 3. ## Eighteen posted, rights signed first. Paid-use rights, end dates and disclosure are logged before a post counts. 4. ## Twelve cleared to run as ads. The posts that did well with buyers are ready to boost the same week. 5. ## The best post became the ad. Maren’s post runs from her handle, bidding on what each order is worth. Creator **40**Shortlisted **25**Seeded **18**Posted **12**Cleared for ads Where it landed MO @maren.outside Reached cleared for ads Running as an ad JT @jt.trails Reached cleared for ads Cleared, rights to April AK @ana.keeps.moving Reached cleared for ads Cleared, rights to November LC @lena.climbs Reached posted Posted, no paid rights WM @the.wet.miles Reached seeded Seeded, follow-up sent PD @pacific.dad Reached seeded Seeded, no post NS @nina.studio Reached shortlisted Declined RB @rob.builds Reached shortlisted Skipped, 6% buy outerwear MO maren.outsidePaid partnership with Fernway **maren.outside** Muddy weekend, one cold wash. Still olive. Shop now Worth to Fernway, per order **$74**$168 [How creator ads work]() ## What changes. ShowTodayWith the engine Choosing creators Follower counts and gut feel How many of their followers buy your category Seeding Samples sent from a spreadsheet, chased by DM Seeding, links and follow-ups that run on their own Rights Asked for after the post takes off Signed before it goes live, with an end date Renewals Whoever the team likes Unique sales, content reused and profit per creator ## How it works. 6 steps, 5 stages. - AI**2** - Rules and automation**2** - Your team**2** - Approval 1. 1 Find 1. AI ### Shortlist creators whose audiences buy Ranked by how many followers buy your category, not follower count. - Instagram - TikTok 2. Your team Approval ### Approve the shortlist Your team checks fit and brand safety, and decides who to approach. 2. 2 Seed 1. Rules and automation ### Seed, track and follow up Samples, codes and links go out; reminders send on a schedule. - Shopify Collabs - Klaviyo 3. 3 Post 1. Rules and automation ### Record rights and disclosure Paid-use rights, end dates and disclosure logged before a post counts. 4. 4 Amplify 1. AI ### Spot posts worth paying behind Early saves and clicks from buyers flag the posts to boost. - Meta - TikTok 5. 5 Review 1. Your team Approval ### Renew, change or stop Each creator reviewed on unique sales, content reused and cost. Next season’s shortlist starts from what sold ## What you get. Real work, every week. Fall launch 1. Shortlisted**40** 2. Seeded**25** 3. Posted**18** 4. Cleared for ads**12** Where every creator stands this season, from first contact to cleared for ads. Renewals · spring Reviewed March 3 - @maren.outside$9,840 unique sales · 4 ads made **3.4×**Renew - @jt.trails$4,120 unique sales · 1 ad **1.6×**New brief - @rob.builds$610 unique sales · 0 ads **0.3×**Stop The renewal review: one line per creator, on what they actually sold. ## How you’ll know it’s working. 1. Unique net sales per creator Counted once, after refunds, across codes and links. 2. Cost per usable post Product, fees and hours, divided by posts you can actually use. 3. Content reused in ads How much creator content earns a second life in paid. Baselines agreed before we build. One season, worked through Creators seeded 25 Posted 18 Cleared for ads 12 Product, fees and hours $14,500 Unique net sales from codes and links $41,600 Cost per usable post $1,208 Fernway’s fall launch. The twelve cleared posts also became ads, which is where most of the value tends to show up. ## Works with what you have. Commerce - Shopify Creators & partners - Shopify Collabs - Instagram - impact.com Ads - TikTok - Meta Email & SMS - Klaviyo We configure first Shopify Collabs or your creator platform already handles links and payouts. We set that up properly before building anything. We build when Audience matching, rights tracking and profit per creator need your data joined across tools. ## What a first build includes. Built in your accounts, around your team. Scope, fee and baseline agreed before we start. 1. 1 Design 2. 2 Build 3. 3 Run it, or hand it over [Start with a review]() [Scope this build]() ### We build - A creator shortlist ranked by audience match - Seeding, tracking and follow-up automation - A rights and disclosure register for every post - A creator scorecard and renewal review ### We start from - Customer and order data - Past creator posts, codes and costs - Your Collabs or creator platform account ### From your team Owner Head of growth or partnerships lead Involves - Partnerships - Paid social - Creative - Legal ## Questions teams ask. Do we need a creator platform? Not always. Shopify Collabs covers links and payouts for many brands. We add audience matching, rights and scoring on top, or work inside GRIN, Aspire or Later if you already use one. Can you run outreach for us? Yes. We can run the program month to month, or build it and train your team. The relationships stay yours either way. How is disclosure handled? It’s part of every brief and checked before a post counts. The material connection is recorded with each creator, in line with FTC endorsement guidance. Who owns it once it’s running? You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of growth or partnerships lead. We can keep running it with you, or step back. How do we start? Usually with a growth engine review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly. ## Part of your growth engine. One of 11 use cases, in 6 engines. [See the whole growth engine]() 1. [Creators & partners **3**]() 2. [Paid **2**]() 3. [Creative testing **1**]() 4. [Search & AI **2**]() 5. [Winback **1**]() 6. [Measurement & martech **2**]() In creators & partners - **Creator program**You’re here - [**Creator ads**Turn creator posts into your best ads]() - [**Affiliate program**Rebuild your affiliate program around profit]() Works with - [**Creative testing**Turn customer evidence into creative that wins]() See it at work - [**In the Fernway launch**Week 2: forty creators shortlisted]() ## Find out which creators are worth it. Start with a growth engine review. [Start with a growth engine review]() [**Talk it through first**15 minutes]() We reply within one business day. --- Source: [https://www.thekeating.co/use-cases/creator-program/]() [Contact Keating & Co](mailto:nelson@thekeating.co) · [Agent guidance](https://www.thekeating.co/llms.txt)