[Growth & acquisition]() / [Use cases]() / [Creator ads]() [How it works]() [What you get]() [Scope]() [Start a review]() [Growth & acquisition]()[Creators & partners]() # Turn creator posts into your best ads. The posts customers already trust, running as ads with rights in place and spend tied to what each order is worth. [Start with a growth engine review]() [How it works]() MO maren.outsidePaid partnership with Fernway **maren.outside** Muddy weekend, one cold wash. Still olive. Shop now Worth to Fernway, per order **$74**$168 Maren’s post, running from her handle with Fernway’s budget. ## Sound familiar? - Your best content is sitting in a creator’s feed, not your ad account. - Every whitelisting request is a week of emails and permissions. - Creator ads and brand ads are judged on different numbers. The content is already paid for. Every week it doesn’t run as an ad is value left on the table. ## What changes. ShowTodayWith the engine Access Logins and permissions chased by email Partnership access requested and logged with the rights Variations One cut of each post Hooks, lengths and captions varied and tested Judging Engagement and platform ROAS Profit per order, against your brand ads Expiry Ads keep running after rights end Ads pause on their own when rights expire ## How it works. 6 steps, 5 stages. - AI**2** - Rules and automation**3** - Your team**1** - Approval 1. 1 Pick 1. AI ### Pick posts worth paying behind Early saves, shares and clicks from buyers flag what to test. - Instagram - TikTok 2. 2 Clear 1. Rules and automation ### Check rights, request access Only posts with signed paid-use rights move on. - Meta - TikTok 3. 3 Vary 1. AI ### Make variations New hooks, cuts and captions from the same footage, inside brand rules. 2. Your team Approval ### Approve what runs Your team approves each variation and any product claim. 4. 4 Run 1. Rules and automation ### Launch, bidding on profit Runs as partnership ads or Spark Ads, valued at profit per order. - Meta - TikTok 5. 5 Refresh 1. Rules and automation ### Pause on expiry or fatigue When rights end or results fade, the next post is pulled in. Fading ads pull in the next post ## What you get. Real work, every week. Week 14 · first orders vs current brand ad - Creator · the wash test **2.1×**Scale - Creator · weekend pack **1.4×**Keep - Brand · studio shoot **1.0×**Baseline Every week: creator ads against the current brand ad, on first orders. Paid-use rights Creator Rights until Where Status @maren.outside Apr 2027 Meta, TikTok Live @jt.trails Jan 2027 Meta Live @ana.keeps.moving Nov 2026 TikTok Ends in 9 days The rights register. Nothing runs without a line here. ## How you’ll know it’s working. 1. Profit per order against brand ads The same yardstick for every ad, whoever made it. 2. Time from post to live ad Good posts lose momentum while permissions are chased. 3. Share of spend on creator content Shows whether the best content is actually getting budget. Baselines agreed before we build. ## Works with what you have. Ads - Meta - TikTok Creators & partners - Instagram - Shopify Collabs Commerce - Shopify Measurement - Motion We configure first Meta partnership ads and TikTok Spark Ads do the delivery. We set them up and connect them to the rights. We build when Rights, variations and profit results need tracking together across many creators. ## What a first build includes. Built in your accounts, around your team. Scope, fee and baseline agreed before we start. 1. 1 Design 2. 2 Build 3. 3 Run it, or hand it over [Start with a review]() [Scope this build]() ### We build - A rights-to-ads pipeline for partnership ads and Spark Ads - A variation workflow inside your brand rules - Automatic pausing when rights expire - A weekly creator-ads readout on profit ### We start from - Creator agreements and rights - Ad account access - Profit per order by product ### From your team Owner Head of paid social Involves - Paid social - Partnerships - Creative ## Questions teams ask. Whitelisting, partnership ads, Spark Ads: what’s the difference? The same idea on different platforms: running a creator’s post from their handle with your budget. Meta calls them partnership ads; TikTok calls them Spark Ads. Do creators need to share their logins? No. Both platforms use permission requests. Each one is logged with the creator’s rights and end date. Who owns it once it’s running? You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of paid social. We can keep running it with you, or step back. How do we start? Usually with a growth engine review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly. ## Part of your growth engine. One of 11 use cases, in 6 engines. [See the whole growth engine]() 1. [Creators & partners **3**]() 2. [Paid **2**]() 3. [Creative testing **1**]() 4. [Search & AI **2**]() 5. [Winback **1**]() 6. [Measurement & martech **2**]() In creators & partners - [**Creator program**Run a creator program that pays back]() - **Creator ads**You’re here - [**Affiliate program**Rebuild your affiliate program around profit]() Works with - [**Profit signals**Send ad platforms profit, not revenue]() - [**Creative testing**Turn customer evidence into creative that wins]() See it at work - [**In the Fernway launch**Week 3: the best post became the ad]() ## Put your best creator content to work. Start with a growth engine review. [Start with a growth engine review]() [**Talk it through first**15 minutes]() We reply within one business day. --- Source: [https://www.thekeating.co/use-cases/creator-ads/]() [Contact Keating & Co](mailto:nelson@thekeating.co) · [Agent guidance](https://www.thekeating.co/llms.txt)