[Digital commerce & conversion]() / [Use cases]() / [Checkout clarity]() [How it works]() [What you get]() [Scope]() [Start a review]() [Digital commerce & conversion]()[Cart & checkout]() # Show the full cost and delivery date before checkout. Shoppers see when it arrives and what they’ll pay before they enter a card, on every route they can buy through. [Start with a conversion review]() [How it works]() Before payment · Navy M and a Care Kit - Delivery date in the cart From the 3PL cutoff - Total with shipping and tax - A reason when an option isn’t available - Duplicate-order guard What the shopper sees before payment, and the guard that stops a double order. ## Sound familiar? - Shoppers learn the shipping cost and the date at the last step. - Support gets “when will it arrive?” from people already in the cart. - A new buying route works for the jacket and breaks for the Care Kit. Shoppers who meet a surprise at the last step often leave. The fix is usually small. ## What changes. ShowTodayWith the engine The delivery date Shown at the last step, or not at all In the cart, from the carrier cutoff The total Shipping and tax appear at payment Full cost before the payment step New routes Assumed to work like the store Each tested on a real basket The promise Marketing’s guess Operations’ promise, shown as given ## How it works. 6 steps, 4 stages. - AI**1** - Rules and automation**4** - Your team**1** - Approval 1. 1 Reproduce 1. Rules and automation ### Reproduce the shopper’s checkout Real baskets on each route, with the same items, address and promo code. 2. 2 Show 1. Rules and automation ### Calculate cost and date Totals, tax, shipping eligibility and dates come from Shopify and the 3PL, never from a model. - Shopify - ShipBob 2. Your team Approval ### Operations signs off the promise Operations owns the delivery promise and the cutoff it rests on. 3. 3 Test 1. AI ### Answer delivery questions in plain words Explains an error or a date question in chat, from the same figures the cart uses. 2. Rules and automation ### Test every route Store checkout and each AI route get the same basket, including subscriptions and bundles. - ChatGPT 4. 4 Watch 1. Rules and automation ### Reconcile orders to events Confirmed orders are matched to analytics events, so missing tracking isn’t read as lost sales. - Google Analytics Cart exits and questions point to the next fix ## What you get. Real work, every week. Test 022 Delivery date in the cart Does showing the date add orders, or just move the exits? Eligible Visitors who reach the cart Held out Half see no date until payment Measure Contribution per cart visitor Guardrails Support contacts and duplicate orders Owner Operations owns the promise The test plan for the date in the cart. Operations owns the promise it makes. Routes tested Jacket and Care Kit - Store checkoutSubscription and bundle complete **Pass**Ready - ChatGPT routeCompletes in the store, events checked **Pass**Ready - Copilot routeCare Kit subscription not offered at the last check **Gap**Held The same basket on every route, so a gap shows up before shoppers find it. ## How you’ll know it’s working. 1. Contribution per checkout entrant Orders and what they earn, against shoppers who saw the old checkout. 2. Contacts asking about cost or date Questions the page should have answered. 3. Error recovery How often a shopper who hits an error still completes. Baselines agreed before we build. ## Works with what you have. Commerce - Shopify Fulfillment - ShipBob Search & AI - ChatGPT Measurement - Google Analytics We configure first Shopify’s checkout settings and its shipping-rate options come first. Checkout UI extensions need Shopify Plus, so we check your plan before designing around them. We build when The promise depends on your 3PL’s cutoffs, or on a buying route the platform doesn’t cover. ## What a first build includes. Built in your accounts, around your team. Scope, fee and baseline agreed before we start. 1. 1 Design 2. 2 Build 3. 3 Run it, or hand it over [Start with a review]() [Scope this build]() ### We build - The delivery date and full cost shown before payment - A route test sheet using real baskets - An order-to-event reconciliation - A holdout readout in contribution ### We start from - Checkout and shipping settings - 3PL cutoffs and carrier rates - Orders and analytics events ### From your team Owner Head of ecommerce, with operations Involves - Ecommerce - Operations - Engineering - Customer service ## Questions teams ask. Do we need Shopify Plus? For custom changes inside checkout, usually. Checkout UI extensions are a Plus feature. The delivery date and the full cost can often go in the cart or on the product page without it. What about checkout inside ChatGPT or Copilot? Those routes behave differently. What one supports another may not, and measurement differs. We test your real basket on each and report what works. Who owns it once it’s running? You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of ecommerce, with operations. We can keep running it with you, or step back. How do we start? Usually with a conversion review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly. ## Part of your conversion engine. One of 14 use cases, in 5 parts. [See the whole conversion engine]() 1. [Evidence & decisions **2**]() 2. [Search & discovery **2**]() 3. [Guidance **4**]() 4. [Cart & checkout **4**]() 5. [Releases **2**]() In cart & checkout - [**Cart add-ons**Offer add-ons that add profit]() - **Checkout clarity**You’re here - [**Self-service reordering**Give business buyers self-service reordering, with a rep behind it]() - [**Checkout routes**Keep AI-referred sales whole, from answer to order]() Works with - [**Conversion diagnosis**Find what’s costing you sales, and what to fix first]() - [**Accessible checkout**Make search, sizes, cart and payment work for everyone]() See it at work - [**In Fernway’s eight weeks**Week 6: the date and the full cost, early]() - [**Also in**Customer service & support]() ## Show the cost and the date early. Start with a conversion review. [Start with a conversion review]() [**Talk it through first**15 minutes]() We reply within one business day. --- Source: [https://www.thekeating.co/use-cases/checkout-clarity/]() [Contact Keating & Co](mailto:nelson@thekeating.co) · [Agent guidance](https://www.thekeating.co/llms.txt)