[Digital commerce & conversion]() / [Use cases]() / [Cart add-ons]() [How it works]() [What you get]() [Scope]() [Start a review]() [Digital commerce & conversion]()[Cart & checkout]() # Offer add-ons that add profit. Add-ons that fit the product, are in stock and protect margin, judged on profit per visitor. [Start with a conversion review]() [How it works]() Add-ons · Canvas field jacket Add-on Rule Status Care Kit Fits canvas, margin above the floor Offered Merino crew Pairs with every jacket Offered Trail pant Under 21 days of stock Held 10% off a second jacket Lowers contribution Off The rules for one jacket. Merchandising owns every line. ## Sound familiar? - Recommendations ignore fit, stock and margin. - A discount lifts the basket and lowers the profit. - The attach rate looks healthy, and nobody knows what it earned. An add-on that sells out, doesn’t fit or costs more than it earns makes the basket bigger and the month worse. ## What changes. ShowTodayWith the engine What gets offered Whatever sold with it before What fits, is in stock and clears a margin floor Discounts A bundle price to lift the basket Offers checked against contribution first Judging Attach rate and basket value Contribution per visitor, against a holdout Refills A separate pop-up The Care Kit’s 90-day refill offered at the cart ## How it works. 5 steps, 4 stages. - AI**1** - Rules and automation**3** - Your team**1** - Approval 1. 1 Match 1. AI ### Propose complements Suggests items that go with what’s in the cart, from product facts and past baskets. - Shopify 2. 2 Check 1. Rules and automation ### Check fit, stock and margin Compatibility, days of stock and a margin floor decide what can be offered. - Shopify - NetSuite 2. Your team Approval ### Set the floor and the pairings Merchandising approves the pairings, the margin floor and any discount. 3. 3 Offer 1. Rules and automation ### Show it at the cart The offer appears with the Care Kit’s refill option on a 90-day cadence. - Recharge - Shopify 4. 4 Read 1. Rules and automation ### Read contribution per visitor Held-out visitors set the baseline, and any sales an add-on pulled away from other items show up. Each readout resets the pairings ## What you get. Real work, every week. Add-on readout Contribution per 1,000 visitors - Care Kit at the cartWith a 90-day refill option **+$7**Keep - Merino crew with a jacketPairs with every jacket **+$11**Keep - 10% off a second jacketBasket up, margin down **−$4**Stop The readout, in profit. An offer that lifts the basket and loses money gets stopped. Add-on stock Days of stock - Care Kit**52 days** - Merino crew**38 days** - Trail pant**16 days** Under 21 days, an add-on is held back Stock decides what’s offered, so an add-on never points at a sold-out size. ## How you’ll know it’s working. 1. Contribution per visitor Against visitors who weren’t shown the add-on, after returns. 2. Attach rate Good for diagnosis. It doesn’t say what the add-on earned. 3. Purchase completion An add-on that slows the cart can cost more than it adds. Baselines agreed before we build. ## Works with what you have. Commerce - Shopify - Recharge - NetSuite Measurement - Google Analytics We configure first Shopify’s bundles and your platform’s built-in recommendations cover fixed pairings. We check what they miss: fit, stock and margin. We build when Offers should depend on margin and stock that your platform’s recommender doesn’t see. ## What a first build includes. Built in your accounts, around your team. Scope, fee and baseline agreed before we start. 1. 1 Design 2. 2 Build 3. 3 Run it, or hand it over [Start with a review]() [Scope this build]() ### We build - Pairing and margin rules agreed with merchandising - Stock- and fit-aware offers at the cart - A holdout on every offer - A contribution readout, including what an offer displaced ### We start from - Orders, returns and product margins - Stock by variant - Cart and subscription setup ### From your team Owner Head of ecommerce, with merchandising Involves - Ecommerce - Merchandising - Finance ## Questions teams ask. Can’t our platform’s recommender do this? It can suggest items. It usually doesn’t know your margin floor or your days of stock. We start with what you have and add the rules it lacks. Do bundle discounts pay? Sometimes. A discount can raise the basket and lower contribution. That’s why every offer runs against a holdout and reads in profit, not basket size. Who owns it once it’s running? You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of ecommerce, with merchandising. We can keep running it with you, or step back. How do we start? Usually with a conversion review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly. ## Part of your conversion engine. One of 14 use cases, in 5 parts. [See the whole conversion engine]() 1. [Evidence & decisions **2**]() 2. [Search & discovery **2**]() 3. [Guidance **4**]() 4. [Cart & checkout **4**]() 5. [Releases **2**]() In cart & checkout - **Cart add-ons**You’re here - [**Checkout clarity**Show the full cost and delivery date before checkout]() - [**Self-service reordering**Give business buyers self-service reordering, with a rep behind it]() - [**Checkout routes**Keep AI-referred sales whole, from answer to order]() Works with - [**Project baskets**Turn “what do I need?” into a complete basket]() - [**Experiment planning**Test what matters, and know when a test can’t tell you]() - [**Profit signals**Send ad platforms profit, not revenue]() ## Add what adds profit. Start with a conversion review. [Start with a conversion review]() [**Talk it through first**15 minutes]() We reply within one business day. --- Source: [https://www.thekeating.co/use-cases/cart-add-ons/]() [Contact Keating & Co](mailto:nelson@thekeating.co) · [Agent guidance](https://www.thekeating.co/llms.txt)