[AI shopping & agentic commerce]() / [Use cases]() / [Buying questions]() [How it works]() [What you get]() [Scope]() [Start a review]() [AI shopping & agentic commerce]()[Found & right]() # Answer the buying questions that decide a sale. The questions shoppers ask before they buy, answered from approved facts on your pages and in your feeds, so assistants quote you instead of guessing. [Start with an AI shopping review]() [How it works]() Open questions · canvas field jacket Last 30 days Question Asked Status Machine washable? 41 Answer ready True to size? 27 Needs fit data Waterproof? 19 Answer ready The ranked list: what shoppers ask, how often, and which answers are ready. ## Sound familiar? - “Machine washable?” was asked 41 times, and the page never says. - Support, chat and site search hold the real buying questions, and nobody reads them together. - Your product copy was written for a template, not for the question a shopper types. A question your page leaves open still gets answered, by an assistant, a reseller or a review. It isn’t always answered correctly. ## What changes. ShowTodayWith the engine Questions Collected by whoever notices Mined from support, chat and search, ranked by how often they’re asked Answers Written once into a description Short, sourced answers per product and variant Publishing On the page, if there’s room On the page and in every feed field that accepts it Claims Whatever the copywriter remembered Only what a specialist has approved, with the source ## How it works. 4 steps, 4 stages. - AI**2** - Rules and automation**1** - Your team**1** - Approval 1. 1 Collect 1. AI ### Collect the questions Reads support, chat and site-search logs, and groups what shoppers ask by product. - Gorgias - Shopify 2. 2 Draft 1. AI ### Draft sourced answers Writes a short answer from the spec sheet, care label or policy, and links the source. Where there’s no source, it says so. 3. 3 Approve 1. Your team Approval ### Approve what’s material Your specialist confirms anything about fit, safety, care or performance before it goes live. 4. 4 Publish 1. Rules and automation ### Publish wherever it’s accepted Page copy, structured data and the feed fields that take Q&A, manuals and variants. - Shopify - Merchant Center New questions go back on the list ## What you get. Real work, every week. Approved answer · CAT-042 Source: supplier spec, revision 2 Is the canvas field jacket machine washable? Answer Yes, on cold. Also say Not waterproof, and no rain rating. Approved Merchandiser, Sep 24 Published Product page, Merchant Center, the site assistant One approved answer, with its source and who signed it off. Your merchandiser owns the list. ## How you’ll know it’s working. 1. Consequential questions answered The share of the top questions with an approved answer, on the page and in the feed. 2. Answers with a named source Anything about fit, care or performance traces to a spec, a label or a policy. 3. Questions still reaching support Whether the answers are doing their job after they publish. Baselines agreed before we build. ## Works with what you have. Commerce - Shopify Search & AI - Merchant Center - Search Console Support - Gorgias Measurement - Google Analytics We configure first Shopify’s Knowledge Base and Merchant Center’s optional Q&A and manual attributes take approved answers without custom code. We start there. We build when Your questions live across the helpdesk, search and chat, and nothing joins them to the product page and the feed. ## What a first build includes. Built in your accounts, around your team. Scope, fee and baseline agreed before we start. 1. 1 Design 2. 2 Build 3. 3 Run it, or hand it over [Start with a review]() [Scope this build]() ### We build - A ranked list of buying questions, by product - Approved, sourced answers for the top questions - Publishing to pages and the feed fields that accept them - A monthly review of new questions ### We start from - Support, chat and site-search history - Spec sheets, care labels and policies - Shopify and Merchant Center access ### From your team Owner Head of ecommerce, with the merchandiser Involves - Ecommerce - Merchandising - Customer service - Content ## Questions teams ask. Will AI write our product copy? It drafts short answers from your spec sheets and policies, and links the source. A specialist approves anything about fit, care, safety or performance. We don’t mass-produce filler pages. Does answering questions on the page help assistants? It gives them something accurate to read. Whether they use it is up to them, so we measure answer accuracy and referrals and make no promise about rankings. Who owns it once it’s running? You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of ecommerce, with the merchandiser. We can keep running it with you, or step back. How do we start? Usually with an AI shopping review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly. ## Part of your AI shopping engine. One of 13 use cases, in 5 parts. [See the whole AI shopping engine]() 1. [Found & right **3**]() 2. [Help choosing **3**]() 3. [Orders that complete **3**]() 4. [Buying on account **1**]() 5. [Proof & route **3**]() In found & right - [**AI shopping readiness**Get found by AI shopping assistants]() - [**AI answer accuracy**Find and fix what AI assistants say about your products]() - **Buying questions**You’re here Works with - [**Product answers**Answer product questions from the right version of the facts]() ## Answer it before they ask. Start with an AI shopping review. [Start with an AI shopping review]() [**Talk it through first**15 minutes]() We reply within one business day. --- Source: [https://www.thekeating.co/use-cases/buying-questions/]() [Contact Keating & Co](mailto:nelson@thekeating.co) · [Agent guidance](https://www.thekeating.co/llms.txt)