[Growth & acquisition]() / [Use cases]() / [Bring growth in-house]() [How it works]() [What you get]() [Scope]() [Start a review]() [Growth & acquisition]()[Measurement & martech]() # Bring agency work in-house without losing ground. Your accounts, your data and your playbooks, with systems a lean team can run, and a clear view of what to keep outside. [Start with a growth engine review]() [How it works]() Growth spend by proof $107,000 a month Line Monthly Proof Meta prospecting $38,000 Pays back Creator fees $9,000 Probably helps Agency retainer $15,000 Nobody can say Overlapping reporting tools $4,000 Nobody can say Every line of growth spend, sorted by whether anyone can prove it works. ## Sound familiar? - The agency owns the ad accounts, the reports and the know-how. - A monthly retainer pays for work the platforms now automate. - Nobody inside could run it if the agency left tomorrow. If the know-how lives outside, you pay to keep it there, and you start over every time you switch. ## What changes. ShowTodayWith the engine Accounts Agency-owned, or shared logins In your name, with partner access where useful Know-how In the agency’s heads Written playbooks your team runs Reporting A monthly deck Live numbers in your own dashboards Spend One retainer Paid for what you can see working ## How it works. 5 steps, 4 stages. - AI**1** - Rules and automation**2** - Your team**2** - Approval 1. 1 Audit 1. AI ### Sort the spend by proof Every line of growth spend: pays back, probably helps, or nobody can say. 2. Your team Approval ### Decide what moves What comes in-house, and what stays with specialists. 2. 2 Move 1. Rules and automation ### Move accounts and data Ad accounts, tracking, audiences and history move into your name, learning intact. - Meta - Google Ads - TikTok 3. 3 Equip 1. Rules and automation ### Automate the routine Reports, budget checks and creative rotation run on their own. 4. 4 Run 1. Your team ### Train and hand over Playbooks and training for your team, or we run it alongside them. ## What you get. Real work, every week. The move, line by line 12 weeks - Paid socialAccounts moved, history intact · week 3 **$38k**In-house - Creator programRun by your partnerships lead · week 6 **$9k**In-house - Brand searchHoldout before renewing · week 8 **$5k**Test first - Agency retainerReplaced by your team and the systems **$15k**Ends The transition plan: what comes in, what gets tested first and what ends, week by week. Yours after the move - Ad accounts in your name - Tracking, audiences and history - Creator relationships and rights - Written playbooks - Live dashboards What you hold when the move is done. ## How you’ll know it’s working. 1. Accounts and data in your name The part that decides whether you can ever switch. 2. Hours of routine work automated What a lean team gets back every week. 3. Spend tied to results How much of the budget you can actually see working. Baselines agreed before we build. ## Works with what you have. Ads - Meta - Google Ads - TikTok Commerce - Shopify Email & SMS - Klaviyo Measurement - Google Analytics We configure first Most of the work is moving what you already have into your name. New tools come last. We build when Routine work like reporting and budget checks still takes hours every week. ## What a first build includes. Built in your accounts, around your team. Scope, fee and baseline agreed before we start. 1. 1 Design 2. 2 Build 3. 3 Run it, or hand it over [Start with a review]() [Scope this build]() ### We build - A spend-by-proof audit of every growth line - An account and data move that keeps learning intact - Automated reporting and budget checks - Playbooks and training for the people who run it ### We start from - Current agency agreements - Ad, analytics and email access - A list of who does what today ### From your team Owner Founder, COO or head of growth Involves - Growth - Finance - Your agency ## Questions teams ask. Do we have to fire our agency? No. Many brands keep a specialist for creative or a channel. What matters is that the accounts, data and playbooks are yours. Will performance dip during the move? Moving accounts the right way keeps their history and learning. We plan the move around your calendar, never in peak season. Who owns it once it’s running? You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your founder, COO or head of growth. We can keep running it with you, or step back. How do we start? Usually with a growth engine review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly. ## Part of your growth engine. One of 11 use cases, in 6 engines. [See the whole growth engine]() 1. [Creators & partners **3**]() 2. [Paid **2**]() 3. [Creative testing **1**]() 4. [Search & AI **2**]() 5. [Winback **1**]() 6. [Measurement & martech **2**]() In measurement & martech - [**Incrementality testing**Prove what’s working, then move the budget]() - **Bring growth in-house**You’re here Works with - [**Profit signals**Send ad platforms profit, not revenue]() - [**Creator program**Run a creator program that pays back]() ## Own the engine you’re paying for. Start with a growth engine review. [Start with a growth engine review]() [**Talk it through first**15 minutes]() We reply within one business day. --- Source: [https://www.thekeating.co/use-cases/bring-growth-in-house/]() [Contact Keating & Co](mailto:nelson@thekeating.co) · [Agent guidance](https://www.thekeating.co/llms.txt)