[Growth & acquisition]() / [Use cases]() / [Affiliate program]() [How it works]() [What you get]() [Scope]() [Start a review]() [Growth & acquisition]()[Creators & partners]() # Rebuild your affiliate program around profit. Pay partners for the customers they actually bring, not the ones who were already checking out. [Start with a growth engine review]() [How it works]() Partner review · Q3 Partner Type New customers Next TrailMag Content 61% Grow @jt.trails Creator 48% Keep CashBackHub Loyalty 9% Lower rate DealFinder Coupon 6% Cut The partner portfolio, ranked by the customers each one actually brings. ## Sound familiar? - Coupon sites take credit for orders that were already in the cart. - The same sale is counted by affiliates, creators and paid social. - Commission rates haven’t changed since the program launched. Commission on sales you’d have made anyway comes straight out of margin. ## What changes. ShowTodayWith the engine Who gets paid Last click, including coupon sites Partners judged on new customers and unique sales Commission One rate for everyone Rates by partner type and product margin Overlap The same sale counted three times Each sale counted once, across channels Partner mix Whoever signed up Recruited for audiences you don’t reach yet ## How it works. 5 steps, 5 stages. - AI**2** - Rules and automation**2** - Your team**1** - Approval 1. 1 Audit 1. Rules and automation ### Pull every partner’s sales Orders, refunds and commissions by partner, matched to customers. - impact.com - Shopify 2. 2 Dedupe 1. AI ### Find overlap and coupon leakage Flags sales also credited elsewhere, and codes used by returning customers. 3. 3 Redesign 1. Your team Approval ### Set new commission rules Rates by partner type and product margin, agreed with finance. 4. 4 Recruit 1. AI ### Find partners worth recruiting Publishers and creators reaching audiences you don’t. 5. 5 Review 1. Rules and automation ### Pay on rules, review monthly Payouts follow the rules; partners reviewed on new-customer sales. - impact.com Each month’s review feeds the next audit ## What you get. Real work, every week. Commission by partner type Before _58%__24%__18%_ After _22%__44%__34%_ - Coupon and loyalty - Content - Creators Where commission goes, before and after the new rules. ## How you’ll know it’s working. 1. New customers as a share of affiliate sales The clearest sign a partner is adding demand. 2. Commission as a share of profit What the program costs against what it earns. 3. Sales credited to more than one channel Overlap you’re paying for twice. Baselines agreed before we build. ## Works with what you have. Creators & partners - impact.com - Shopify Collabs Commerce - Shopify Measurement - Google Analytics - Northbeam We configure first impact.com or Collabs runs tracking and payouts. We change the rules inside it. We build when Sales need deduplicating across affiliates, creators and ads. ## What a first build includes. Built in your accounts, around your team. Scope, fee and baseline agreed before we start. 1. 1 Design 2. 2 Build 3. 3 Run it, or hand it over [Start with a review]() [Scope this build]() ### We build - A partner-by-partner audit of unique and new-customer sales - Commission rules by partner type and margin - Deduplication across affiliates, creators and ads - A monthly partner review ### We start from - Affiliate platform access - Orders with codes and links - Product margins ### From your team Owner Head of growth or partnerships lead Involves - Partnerships - Finance - Paid media ## Questions teams ask. Will cutting coupon sites hurt sales? Sometimes a little, which is why we test it. A holdout on coupon partners shows how much of their credited sales would have happened anyway. Do we need to switch affiliate platforms? Rarely. Most networks support the rules we’d set. We’d only suggest a move for a specific gap, like payout flexibility or recruiting reach. Who owns it once it’s running? You do. It’s built in your accounts, documented, with training for the people who run it. Ownership usually sits with your head of growth or partnerships lead. We can keep running it with you, or step back. How do we start? Usually with a growth engine review: two to four weeks, a fixed fee credited to the build, and a plan that’s yours. If the job is already clear, we can scope the build directly. ## Part of your growth engine. One of 11 use cases, in 6 engines. [See the whole growth engine]() 1. [Creators & partners **3**]() 2. [Paid **2**]() 3. [Creative testing **1**]() 4. [Search & AI **2**]() 5. [Winback **1**]() 6. [Measurement & martech **2**]() In creators & partners - [**Creator program**Run a creator program that pays back]() - [**Creator ads**Turn creator posts into your best ads]() - **Affiliate program**You’re here Works with - [**Incrementality testing**Prove what’s working, then move the budget]() - [**Profit signals**Send ad platforms profit, not revenue]() See it at work - [**Also in**Finance & business intelligence]() ## Pay partners for what they bring. Start with a growth engine review. [Start with a growth engine review]() [**Talk it through first**15 minutes]() We reply within one business day. --- Source: [https://www.thekeating.co/use-cases/affiliate-program/]() [Contact Keating & Co](mailto:nelson@thekeating.co) · [Agent guidance](https://www.thekeating.co/llms.txt)