Keating & Co.
A sunlit storefront in warm plaster and blue-grey glass. The door is open onto the team's workspace.

Applied AI for commerce teams

Your team,
with superpowers.

We help ecommerce businesses put AI to work, from the boardroom to the backroom.

Let’s talk See where we help

It starts with the business you already run. Your people, your tools, your systems. Nothing ripped out.

Then we connect it. AI woven into the work, not bolted on the side.

01 Point of view

Automate the routine. Give your team superpowers for everything else.

Runs on its own

Order updates, catalog cleanup, reconciliations, routing, reporting. The busywork that eats the week.

Made sharper with AI

Merchandising calls, customer conversations, supplier decisions, creative. Your team’s judgment, with better information and faster tools.

A cutaway of a commerce business: storefront, merchandising shelves, customer care desk, stockroom, campaign table and operations wall.

02 Where we help

From the storefront
to the stockroom.

Commerce runs on dozens of connected workflows. We find the ones where AI pays off first.

  1. Storefront & conversion
  2. Merchandising & content
  3. Customer experience
  4. Procurement & inventory
  5. Growth & retention
  6. Operations & insight

Storefront & conversion

Shoppers find it faster. Search that understands intent, guided shopping, and testing that never stops.

  • Conversational search
  • Product finders
  • Always-on testing

Merchandising & content

Every product, launch-ready. Enriched catalog data and on-brand copy and imagery, at the speed of your drops.

  • Catalog enrichment
  • PDP copy at scale
  • Assortment insight

Customer experience

Answers that know the order. Support that sees the order, shipment and policy, and hands the hard cases to people.

  • Order-aware agents
  • Returns & exchanges
  • Exception triage

Procurement & inventory

Buy smarter. Stock smarter. Supplier comparisons, PO workflows, and reorder signals before you run out.

  • Supplier quotes
  • PO automation
  • Demand signals

Growth & retention

Marketing that keeps up. Research, segments, lifecycle flows and creative variants in hours, not weeks.

  • Customer research
  • Lifecycle flows
  • Creative variants

Operations & insight

The whole business, answerable. Ask a question, get the number. Approvals, handoffs and SOPs that run themselves.

  • Ask-your-data
  • Internal knowledge
  • Approvals & handoffs

03 What we build

Not just agents. Whatever the work needs, built into the systems you already run.

  1. /01

    Agents. That handle real work like support, catalog and research, with people in the loop.

  2. /02

    Automations. Workflows that run quietly between Shopify, your ERP, the inbox and ads.

  3. /03

    Internal tools. The dashboards, copilots and admin screens your team wishes it had.

  4. /04

    Integrations. Clean data moving between systems that never talked.

  5. /05

    Storefront features. AI your customers actually feel: search, finders, personalization.

  6. /06

    Enablement. Training, playbooks and champions, so it sticks after we leave.

04 How we work

Boardroom
to backroom.

We align with your executives and stakeholders, then roll up our sleeves with the teams who do the work.

A clay compass with a brass needle. A brass magnifier over a stack of working notes. Two ceramic blocks joined by a brass track carrying a parcel. A terracotta and brass key with a tag. Rising ceramic steps with a flag on the highest.
01

Align with leadership.

Agree on outcomes, guardrails and how we’ll measure success before anything gets built.

02

Map the work.

Sit with the teams. Find where time, margin and patience leak.

03

Build and connect.

Ship working agents, automations and tools inside your stack. Fast first, then hardened.

04

Equip the team.

Training, playbooks and champions, so it’s used every day and not just demoed.

05

Keep improving.

Measure what changed, tune what didn’t, and find the next win.

05 See it work

AI prepares.
People decide.

One workflow, start to finish. Pick another and the shape stays the same.

Product photography, a specification sheet and a creative brief laid out on a desk. A draft product listing for the Loop Bottle appears in a glass display, connected by a brass track. A merchandiser marks up the draft and stamps it approved. The approved listing, marked ready, reaches the storefront window. A laptop showing a customer request, its order context and a reply ready for review. Stand-in still · scene to build Stand-in still · scene to build

1/4The raw material. Photos, spec sheets and a brief, scattered across drives and inboxes.

2/4AI prepares the draft. Copy, attributes, SEO and imagery notes, in your brand voice.

3/4Your team decides. A merchandiser edits two lines and approves. Judgment stays human.

4/4It ships. Live on the storefront and synced to every channel. On to the next one.

Illustrative workflows, not client case studies.

06 Why Keating & Co

Operators first. We’ve run the storefronts, the product teams and the back office. Now we rebuild them around AI.

15+ yrs
building commerce products, teams and the systems behind them
$2B+
in annual revenue powered by commerce experiences and back-office systems we’ve led
7 figs → $100M
revenue growth as the first technical hire, through to acquisition

/ Contact

What’s slowing
your team down?

Bring a bottleneck. We’ll bring a plan.

Let’s talk We reply within one business day.
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