1.  [Home](<https://www.thekeating.co/>)
2.  [Programs](<https://www.thekeating.co/programs/>)
3.  Supply chain & fulfillment

# See supply risks sooner.  Keep delivery promises current.

Supply and delivery work spans suppliers, plants, warehouses, carriers and channel teams. We help reconcile current status, identify consequential exceptions and coordinate the response, adapting the workflow to directly managed and partner-operated environments.

[Discuss your supply chain](<https://www.thekeating.co/contact/?source=project&landing_path=%2Fprograms%2Fsupply-chain-fulfillment%2F&intent=project&cta_page=%2Fprograms%2Fsupply-chain-fulfillment%2F&cta_placement=hero&program=supply-chain-fulfillment>)  [See it in action](<https://www.thekeating.co/programs/supply-chain-fulfillment/#in-practice>)

## Sound familiar?

-   ### Supply dates drift
    
    A supplier email or missing material changes the plan without reaching every channel.
    
-   ### Capacity and demand disagree
    
    A campaign forecast exceeds the available production or fulfillment capacity.
    
-   ### Orders stall across systems
    
    The warehouse, carrier and service team see different parts of the same exception.
    

Best for

Brands, distributors and manufacturers coordinating supplier production, owned plants, internal fulfillment or logistics partners.

First step

Choose one supply or order exception and follow it from commercial demand through the supplier, plant or fulfillment system.

Works with

ERP, inventory and order systems, supplier portals, 3PLs and carriers.

## Keep demand, supply and delivery in the same plan.

Illustrative example

### Forecast demand and prioritize replenishment.

Trigger Planning cadence or inventory-cover threshold.

Source

#### What it draws on

-   Sales history, stock on hand, reserved units and confirmed inbound receipts
-   Supplier lead times, minimum orders, pack sizes and landed costs
-   Promotion plans, service targets, purchasing limits and available cash

What the team sees

A replenishment decision for the next receipt window Illustrative example

Planning signal

Current view

Proposed response

Washable tote · navy

20 available; 60 expected demand before the next receipt; buffer target 10

Propose 50 units, subject to supplier packs and cash approval

Supplier lead time

Receipt moves from 14 to 21 days

Recalculate demand over the longer window and raise a stockout exception

Cash requirement

50 units × $32 landed cost = $1,600

Show the commitment before the planner approves the order

What you get

Demand forecasts, reorder proposals and cash requirements kept current as trading and supply change.

Measured by

-   Forecast error and bias by comparable product group
-   Stock availability, aged stock and inventory cover

AI

AI explains forecast changes and supplier exceptions using the source evidence.

Rules and automation

Scheduled integrations refresh stock and receipts. Forecasting models estimate demand; explicit rules size proposed orders.

Your team

Planners choose service and cash targets, challenge assumptions and approve purchase commitments.

[See the full workflow **Demand & replenishment planning**](<https://www.thekeating.co/use-cases/replenishment-planning/>)

### Unblock stuck orders and delivery exceptions.

Trigger A shipment or order exceeds its expected processing window.

Source

#### What it draws on

-   Order, warehouse and shipment events
-   Expected processing windows and service commitments
-   Partner exception reasons and operational contacts

What the team sees

A missing carrier scan becomes an owned exception Illustrative example

A picked order passes its expected handoff window without a carrier scan.

1.  Automation
    
    ### Open one exception
    
    The monitor joins the order and warehouse events, checks for duplicates and creates an evidence-linked task.
    
2.  AI assistance
    
    ### Prepare the case summary
    
    AI summarizes what is confirmed and drafts a message that says the handoff is awaiting verification.
    
3.  Approval
    
    ### Verify the physical handoff
    
    The warehouse operator confirms whether the parcel left the building and approves the next operational action.
    
4.  Automation
    
    ### Keep service in sync
    
    The verified update reaches the service case; the exception closes only when the downstream state confirms recovery.
    

What you get

Prioritized exception cases with next actions and customer-service context.

Measured by

-   Time to next action and completed resolution
-   On-time delivery and recurring exception causes

AI

AI summarizes the shipment history and drafts a customer explanation from verified events and policy.

Rules and automation

Rules detect overdue order states, join events and create one exception task per order.

Your team

Operators confirm physical handoffs and authorize replacements, refunds or new delivery commitments.

[See the full workflow **Fulfillment exceptions**](<https://www.thekeating.co/use-cases/fulfillment-exceptions/>)

Illustrative scenario

## A planned production run lacks a material.

An illustrative supply plan links a plant or supplier milestone to inventory and channel commitments.

A material receipt slips. Planning reviews capacity and alternatives, then revises availability and the affected launch plan.

The handoff

1.  01
    
    ### Compare demand with supply and capacity
    
2.  02
    
    ### Find the missing material or approval
    
3.  03
    
    ### Assign a purchasing or production action
    
4.  04
    
    ### Revise channel availability and promises
    
5.  05
    
    ### Verify the receipt or completed run
    

## Built around your tools and team.

[How we work together](<https://www.thekeating.co/working-together/>)

-   ### Planning context
    
    Connect demand, receipts, lead times and capacity with explicit assumptions and sources.
    
-   ### Production and supply readiness
    
    Bring together material availability, required approvals and supplier or plant milestones before commitments change.
    
-   ### Exception action
    
    Prioritize issues, route actions to the responsible operator and update affected customer and commercial promises.
    

## How we’ll know it’s working.

We agree the measures and a baseline before building, then compare like with like after launch.

Sample scorecard Agreed before we build

Measure

Supply performance Measure stockouts, on-time supply and forecast error by comparable product group.

Resolution Track exception age, time to next action and delivery completion.

Full cost Include inventory, recovery value, fulfillment effort and wasted channel spend.

## Connected work.

-   ### Product launch acceleration
    
    Connect development, samples, creative, product information and channel readiness around one launch.
    
    [Product launch acceleration](<https://www.thekeating.co/solutions/product-launches/>)
    
-   ### Order-status resolution
    
    Agents repeat the same tracking lookups and policy explanations.
    
    [Order-status resolution](<https://www.thekeating.co/use-cases/order-status-resolution/>)
    
-   ### Margin-aware markdowns
    
    Broad discounts clear stock without showing the margin trade-off.
    
    [Margin-aware markdowns](<https://www.thekeating.co/use-cases/margin-aware-markdowns/>)
    

More connected work

## Related use cases

-   [Supplier data to product records](<https://www.thekeating.co/use-cases/supplier-file-ingestion/>)
-   [Product development readiness](<https://www.thekeating.co/use-cases/development-readiness/>)
-   [Integration exceptions](<https://www.thekeating.co/use-cases/integration-exception-resolution/>)

## Connected initiatives

-   [Promotion orchestration](<https://www.thekeating.co/use-cases/promotion-orchestration/>)
-   [Connected post-purchase experience](<https://www.thekeating.co/solutions/post-purchase/>)
-   [Customer intelligence into action](<https://www.thekeating.co/use-cases/voice-of-customer-loop/>)
-   [Commercial and supply planning](<https://www.thekeating.co/solutions/commercial-supply-planning/>)

## Related programs

-   [Customer service & support](<https://www.thekeating.co/programs/customer-operations/>)
-   [Merchandising & commercial planning](<https://www.thekeating.co/programs/merchandising/>)
-   [Product development & quality](<https://www.thekeating.co/programs/product-development/>)

## Browse by outcome

-   [Improve margin and cash flow](<https://www.thekeating.co/use-cases/?outcome=margin-cash>)
-   [Increase team capacity](<https://www.thekeating.co/use-cases/?outcome=team-capacity>)

## Keep supply and delivery moving. Make changes visible where work happens.

[Discuss your supply chain](<https://www.thekeating.co/contact/?source=project&landing_path=%2Fprograms%2Fsupply-chain-fulfillment%2F&intent=project&cta_page=%2Fprograms%2Fsupply-chain-fulfillment%2F&cta_placement=closing&program=supply-chain-fulfillment>) [**Discuss supply and fulfillment**15 minutes](<https://cal.com/nkeating/15min>)

[Prefer to start with discovery? →](<https://www.thekeating.co/discovery/>)

We reply within one business day.

---

Source: [https://www.thekeating.co/programs/supply-chain-fulfillment/](<https://www.thekeating.co/programs/supply-chain-fulfillment/>)

[Contact Keating & Co](mailto:nelson@thekeating.co) · [Agent guidance](https://www.thekeating.co/llms.txt)