[Programs](<https://www.thekeating.co/programs/>) / [Growth & acquisition](<https://www.thekeating.co/programs/growth-acquisition/>) / [Use cases](<https://www.thekeating.co/programs/growth-acquisition/use-cases/#main>)

[The growth engine](<https://www.thekeating.co/programs/growth-acquisition/#look-inside>) [Start a review](<https://www.thekeating.co/contact/?source=discovery&landing_path=%2Fprograms%2Fgrowth-acquisition%2F&intent=discovery&cta_page=%2Fprograms%2Fgrowth-acquisition%2F&cta_placement=navigation&program=growth-acquisition>)

# Eleven jobs inside your growth engine. Start with one, or build the whole thing.

Each one is designed, built in your accounts, then run by us or handed to your team. They share the same data, so each one you add makes the others work better.

1.  [Creators & partners **3**](<https://www.thekeating.co/programs/growth-acquisition/use-cases/#area-creators>)
2.  [Paid **2**](<https://www.thekeating.co/programs/growth-acquisition/use-cases/#area-paid>)
3.  [Creative testing **1**](<https://www.thekeating.co/programs/growth-acquisition/use-cases/#area-creative>)
4.  [Search & AI **2**](<https://www.thekeating.co/programs/growth-acquisition/use-cases/#area-search>)
5.  [Winback **1**](<https://www.thekeating.co/programs/growth-acquisition/use-cases/#area-winback>)
6.  [Measurement & martech **2**](<https://www.thekeating.co/programs/growth-acquisition/use-cases/#area-measurement>)

01

## Creators & partners

People whose audiences buy, and partners paid for what they bring.

-   Creator program
    
    ### Run a creator program that pays back
    
    Creators chosen on evidence, rights captured as posts go live, and every creator judged on what they actually sold.
    
    1.  Find
    2.  Seed
    3.  Post
    4.  Amplify
    5.  Review
    
    [Run a creator program that pays back](<https://www.thekeating.co/use-cases/creator-program/>)
    
-   Creator ads
    
    ### Turn creator posts into your best ads
    
    The posts customers already trust, running as ads with rights in place and spend tied to what each order is worth.
    
    1.  Pick
    2.  Clear
    3.  Vary
    4.  Run
    5.  Refresh
    
    [Turn creator posts into your best ads](<https://www.thekeating.co/use-cases/creator-ads/>)
    
-   Affiliate program
    
    ### Rebuild your affiliate program around profit
    
    Pay partners for the customers they actually bring, not the ones who were already checking out.
    
    1.  Audit
    2.  Dedupe
    3.  Redesign
    4.  Recruit
    5.  Review
    
    [Rebuild your affiliate program around profit](<https://www.thekeating.co/use-cases/affiliate-program/>)
    

02

## Paid

Platforms bidding on profit, with spend that follows stock.

-   Profit signals
    
    ### Send ad platforms profit, not revenue
    
    The platforms optimize whatever value you send them. Send them what each order is actually worth to you.
    
    1.  Price it
    2.  Send it
    3.  Bid on it
    4.  Check it
    
    [Send ad platforms profit, not revenue](<https://www.thekeating.co/use-cases/profit-signals/>)
    
-   Stock-aware spend
    
    ### Keep ad spend on products you can sell
    
    Budgets move to what’s in stock and worth selling, before the bestseller runs out mid-campaign.
    
    1.  Watch
    2.  Decide
    3.  Shift
    4.  Resume
    
    [Keep ad spend on products you can sell](<https://www.thekeating.co/use-cases/stock-aware-spend/>)
    

03

## Creative testing

Concepts from customers, tested fairly, with a verdict.

-   Creative testing
    
    ### Turn customer evidence into creative that wins
    
    Concepts come from what customers actually ask. Each one gets a fair test and a verdict, and every test writes the next brief.
    
    1.  Listen
    2.  Brief
    3.  Make
    4.  Test
    5.  Learn
    
    [Turn customer evidence into creative that wins](<https://www.thekeating.co/use-cases/creative-testing/>)
    

04

## Search & AI

Found where people ask, with the right facts.

-   AI shopping readiness
    
    ### Get found by AI shopping assistants
    
    When shoppers ask ChatGPT, Perplexity or Google, your products show up with the right facts and a working way to buy.
    
    1.  Check
    2.  Fix
    3.  Publish
    4.  Watch
    
    [Get found by AI shopping assistants](<https://www.thekeating.co/use-cases/ai-shopping-readiness/>)
    
-   Search diagnosis
    
    ### Know why your search traffic moved
    
    When traffic drops or spikes, a clear answer within days: what moved, why, and what to do about it.
    
    1.  Spot
    2.  Separate
    3.  Explain
    4.  Act
    
    [Know why your search traffic moved](<https://www.thekeating.co/use-cases/search-performance-diagnosis/>)
    

05

## Winback

Lapsed customers back, for a real reason.

-   Winback
    
    ### Win back customers at the right moment
    
    Lapsed customers hear from you when there’s a real reason: their size is back, a refill is due, the season has turned.
    
    1.  Notice
    2.  Match
    3.  Send
    4.  Learn
    
    [Win back customers at the right moment](<https://www.thekeating.co/use-cases/winback/>)
    

06

## Measurement & martech

Proof you can act on, in accounts you own.

-   Incrementality testing
    
    ### Prove what’s working, then move the budget
    
    Holdout and geo tests that show what each channel actually adds, and a budget decision made on the result.
    
    1.  Ask
    2.  Design
    3.  Run
    4.  Read
    5.  Decide
    
    [Prove what’s working, then move the budget](<https://www.thekeating.co/use-cases/incrementality-testing/>)
    
-   Bring growth in-house
    
    ### Bring agency work in-house without losing ground
    
    Your accounts, your data and your playbooks, with systems a lean team can run, and a clear view of what to keep outside.
    
    1.  Audit
    2.  Move
    3.  Equip
    4.  Run
    
    [Bring agency work in-house without losing ground](<https://www.thekeating.co/use-cases/bring-growth-in-house/>)
    

## Not sure which job comes first? A growth engine review finds it.

[Start with a growth engine review](<https://www.thekeating.co/contact/?source=discovery&landing_path=%2Fprograms%2Fgrowth-acquisition%2F&intent=discovery&cta_page=%2Fprograms%2Fgrowth-acquisition%2F&cta_placement=closing&program=growth-acquisition>) [**Talk it through first**15 minutes](<https://cal.com/nkeating/15min>)

We reply within one business day.

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Source: [https://www.thekeating.co/programs/growth-acquisition/use-cases/](<https://www.thekeating.co/programs/growth-acquisition/use-cases/>)

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