1.  [Home](<https://www.thekeating.co/>)
2.  [Programs](<https://www.thekeating.co/programs/>)
3.  Growth & acquisition

# Win more of the right customers.  Be found wherever they shop.

Growth teams need to decide where to invest, what to test and how customers will discover the business. We connect channel evidence, product information and operating constraints so those decisions lead to useful action.

[Discuss growth](<https://www.thekeating.co/contact/?source=project&landing_path=%2Fprograms%2Fgrowth-acquisition%2F&intent=project&cta_page=%2Fprograms%2Fgrowth-acquisition%2F&cta_placement=hero&program=growth-acquisition>)  [See it in action](<https://www.thekeating.co/programs/growth-acquisition/#in-practice>)

## Sound familiar?

-   ### Spend ignores stock
    
    A promising campaign keeps sending shoppers to a product with limited availability.
    
-   ### Search moved
    
    Organic and AI referrals change while traffic, tracking and conversion tell different stories.
    
-   ### Partners need follow-through
    
    Creator briefs, samples and renewals move through disconnected spreadsheets and inboxes.
    

Best for

Brands, retailers and B2B operators coordinating acquisition across several channels or struggling to explain performance changes.

First step

Choose one channel decision or discovery opportunity, then bring recent performance, product economics and the changes made during that period.

Works with

Google Merchant Center, analytics, ad platforms, search tools and your product data.

## Bring commercial context to the next growth decision.

Illustrative example

### Get products ready for AI shopping discovery.

Trigger A target AI shopping channel or priority category is selected.

Source

#### What it draws on

-   Target shopping channels and current eligibility requirements
-   Approved product attributes, variants, price and availability
-   Storefront access, existing feeds and available referral analytics

What the team sees

A category readiness register Illustrative example

Product

Readiness gap

Next action

Trail jacket

Material composition unverified

Catalog obtains approved specification

City tote

Variant availability differs from feed

Engineering reconciles inventory source

Travel pouch

Required fields accepted

Growth checks observable discovery

What you get

Channel-readiness assessment, corrected product feeds and an update process.

Measured by

-   Verified channel-ready product coverage
-   Rejected records and time to correct changed facts

AI

AI compares approved product information with each surface’s requirements and real buying questions to find missing facts.

Rules and automation

Feed mappings and validation rules prepare records for each surface and check what each one accepted.

Your team

Your team chooses the surfaces to pursue and approves new product facts before they are published.

[See the full workflow **AI shopping readiness**](<https://www.thekeating.co/use-cases/ai-shopping-readiness/>)

### Explain changes in organic and AI-referred performance.

Trigger Weekly review or a material search/referral performance change.

Source

#### What it draws on

-   Search Console and available search-platform data
-   Site analytics, referrals and comparable order outcomes
-   Landing-page, campaign, consent and site-change history

What the team sees

An investigation brief Illustrative example

### Mobile product visits fell

Evidence status

Supported in comparable search and site data

Next action

Inspect affected landing pages

### AI referrals appear lower

Evidence status

Channel classification changed

Next action

Repair comparison before concluding

### Conversion declined in one market

Evidence status

Order and site data agree

Next action

Ecommerce investigates checkout

What you get

Evidence-linked diagnosis distinguishing demand, conversion and measurement issues.

Measured by

-   Time from performance change to supported diagnosis
-   Completed diagnostic and corrective actions

AI

AI compares demand, traffic and conversion evidence and drafts the explanations the data can support.

Rules and automation

Scheduled checks flag tracking, consent and channel-classification changes before anyone interprets the numbers.

Your team

Your team agrees the comparisons, decides which actions to take and owns the follow-up check.

[See the full workflow **Search performance diagnosis**](<https://www.thekeating.co/use-cases/search-performance-diagnosis/>)

Illustrative scenario

## A promoted product is running low.

An illustrative acquisition plan joins campaign performance to current sellable stock and expected replenishment.

A supplier moves the replenishment date. The campaign recommendation changes before the next budget review.

The handoff

1.  01
    
    ### Refresh stock and expected receipts
    
2.  02
    
    ### Identify affected campaigns and creator briefs
    
3.  03
    
    ### Recommend alternatives with margin and customer fit
    
4.  04
    
    ### Approve channel changes and notify partners
    
5.  05
    
    ### Review the result against the original decision
    

## Built around your tools and team.

[How we work together](<https://www.thekeating.co/working-together/>)

-   ### Decision briefs
    
    Connect channel performance to contribution, stock and customer context with evidence behind each recommendation.
    
-   ### Discovery readiness
    
    Improve the product records, feeds and storefront access required by selected shopping surfaces.
    
-   ### Experiment and partner operations
    
    Turn hypotheses and partnership plans into briefs, named actions, review points and learning.
    

## How we’ll know it’s working.

We agree the measures and a baseline before building, then compare like with like after launch.

Sample scorecard Agreed before we build

Measure

Commercial value Evaluate contribution after acquisition costs and the quality of customers reached.

Decision speed Track time from a performance change to a supported decision and completed action.

Useful discovery Measure verified channel readiness separately from observable referrals, inquiries and sales.

## Connected work.

-   ### AI shopping & agentic commerce
    
    Connect AI discovery, trusted product information and guided shopping as a new growth opportunity.
    
    [AI shopping & agentic commerce](<https://www.thekeating.co/programs/ai-shopping/>)
    
-   ### Campaign production
    
    Channels interpret the same brief differently and duplicate production effort.
    
    [Campaign production](<https://www.thekeating.co/use-cases/campaign-asset-production/>)
    
-   ### The weekly trading brief
    
    Leaders receive dashboards but still have to assemble the narrative and next steps.
    
    [The weekly trading brief](<https://www.thekeating.co/use-cases/executive-trading-brief/>)
    

More connected work

## Connected initiatives

-   [Promotion orchestration](<https://www.thekeating.co/use-cases/promotion-orchestration/>)
-   [Customer intelligence into action](<https://www.thekeating.co/use-cases/voice-of-customer-loop/>)
-   [Commercial and supply planning](<https://www.thekeating.co/solutions/commercial-supply-planning/>)

## Related programs

-   [Merchandising & commercial planning](<https://www.thekeating.co/programs/merchandising/>)
-   [Catalog & product information](<https://www.thekeating.co/programs/product-catalog/>)
-   [Creative & content operations](<https://www.thekeating.co/programs/creative-content/>)

## Browse by outcome

-   [Win more customers](<https://www.thekeating.co/use-cases/?outcome=win-customers>)
-   [Improve margin and cash flow](<https://www.thekeating.co/use-cases/?outcome=margin-cash>)

## Build a stronger path to your customers. Connect discovery, commercial context and execution.

[Discuss growth](<https://www.thekeating.co/contact/?source=project&landing_path=%2Fprograms%2Fgrowth-acquisition%2F&intent=project&cta_page=%2Fprograms%2Fgrowth-acquisition%2F&cta_placement=closing&program=growth-acquisition>) [**Discuss growth**15 minutes](<https://cal.com/nkeating/15min>)

[Prefer to start with discovery? →](<https://www.thekeating.co/discovery/>)

We reply within one business day.

---

Source: [https://www.thekeating.co/programs/growth-acquisition/](<https://www.thekeating.co/programs/growth-acquisition/>)

[Contact Keating & Co](mailto:nelson@thekeating.co) · [Agent guidance](https://www.thekeating.co/llms.txt)