[Programs](<https://www.thekeating.co/programs/>) / [Digital commerce & conversion](<https://www.thekeating.co/programs/digital-commerce/>) / [Use cases](<https://www.thekeating.co/programs/digital-commerce/use-cases/#main>)

[The conversion engine](<https://www.thekeating.co/programs/digital-commerce/#look-inside>) [Start a review](<https://www.thekeating.co/contact/?source=discovery&landing_path=%2Fprograms%2Fdigital-commerce%2F&intent=discovery&cta_page=%2Fprograms%2Fdigital-commerce%2F&cta_placement=navigation&program=digital-commerce>)

# Fourteen jobs inside your conversion engine. Start with one, or build the whole thing.

Each one is designed, built in your accounts, then run by us or handed to your team. They share the same data, so each one you add makes the others work better.

1.  [Evidence & decisions **2**](<https://www.thekeating.co/programs/digital-commerce/use-cases/#area-diagnose>)
2.  [Search & discovery **2**](<https://www.thekeating.co/programs/digital-commerce/use-cases/#area-find>)
3.  [Guidance **4**](<https://www.thekeating.co/programs/digital-commerce/use-cases/#area-choose>)
4.  [Cart & checkout **4**](<https://www.thekeating.co/programs/digital-commerce/use-cases/#area-buy>)
5.  [Releases **2**](<https://www.thekeating.co/programs/digital-commerce/use-cases/#area-ship>)

01

## Evidence & decisions

Know what’s costing sales, and what a change did.

-   Conversion diagnosis
    
    ### Find what’s costing you sales, and what to fix first
    
    When conversion moves, a clear answer within days: whether it’s real, where it happens and what to fix first.
    
    1.  Check
    2.  Locate
    3.  Explain
    4.  Decide
    
    [Find what’s costing you sales, and what to fix first](<https://www.thekeating.co/use-cases/conversion-diagnosis/>)
    
-   Experiment planning
    
    ### Test what matters, and know when a test can’t tell you
    
    A test plan ranked on evidence, sized to your traffic, with a holdout for every claim and a straight answer when a test would take too long.
    
    1.  Rank
    2.  Size
    3.  Run
    4.  Read
    
    [Test what matters, and know when a test can’t tell you](<https://www.thekeating.co/use-cases/experiment-planning/>)
    

02

## Search & discovery

The right product, however they ask.

-   Site search
    
    ### Fix searches that miss the right product
    
    Shoppers find the right product however they ask, and exact codes, stock and facts stay true.
    
    1.  Collect
    2.  Understand
    3.  Decide
    4.  Check
    
    [Fix searches that miss the right product](<https://www.thekeating.co/use-cases/site-search-relevance/>)
    
-   Search platform choice
    
    ### Decide whether to keep, tune or replace your site search
    
    An answer to “do we need a new search?” from your own queries and your own costs, not a vendor’s demo.
    
    1.  Judge
    2.  Compare
    3.  Cost
    4.  Decide
    
    [Decide whether to keep, tune or replace your site search](<https://www.thekeating.co/use-cases/search-platform-choice/>)
    

03

## Guidance

Help that asks before it sells.

-   Guided shopping
    
    ### Build a shopping assistant that helps customers choose
    
    An assistant that asks what the shopper needs, compares from your product facts, and shows its effect against visitors who never saw it.
    
    1.  Ask
    2.  Compare
    3.  Hand off
    4.  Prove
    
    [Build a shopping assistant that helps customers choose](<https://www.thekeating.co/use-cases/guided-shopping/>)
    
-   Product page answers
    
    ### Answer the buying questions your product pages leave open
    
    The questions shoppers keep asking, answered on the page where they ask, from facts you’ve approved.
    
    1.  Listen
    2.  Draft
    3.  Approve
    4.  Publish
    
    [Answer the buying questions your product pages leave open](<https://www.thekeating.co/use-cases/product-page-answers/>)
    
-   Size and fit
    
    ### Give shoppers size confidence that holds after delivery
    
    A size recommendation shoppers can trust, honest about how sure it is, and judged on what stays sold.
    
    1.  Gather
    2.  Recommend
    3.  Fall back
    4.  Judge
    
    [Give shoppers size confidence that holds after delivery](<https://www.thekeating.co/use-cases/size-fit-confidence/>)
    
-   Project baskets
    
    ### Turn “what do I need?” into a complete basket
    
    A shopper describes the project, and gets a basket that’s complete, in stock and theirs to edit.
    
    1.  Ask
    2.  Build
    3.  Check
    4.  Learn
    
    [Turn “what do I need?” into a complete basket](<https://www.thekeating.co/use-cases/project-baskets/>)
    

04

## Cart & checkout

The full cost, the date and add-ons that add profit.

-   Cart add-ons
    
    ### Offer add-ons that add profit
    
    Add-ons that fit the product, are in stock and protect margin, judged on profit per visitor.
    
    1.  Match
    2.  Check
    3.  Offer
    4.  Read
    
    [Offer add-ons that add profit](<https://www.thekeating.co/use-cases/cart-add-ons/>)
    
-   Checkout clarity
    
    ### Show the full cost and delivery date before checkout
    
    Shoppers see when it arrives and what they’ll pay before they enter a card, on every route they can buy through.
    
    1.  Reproduce
    2.  Show
    3.  Test
    4.  Watch
    
    [Show the full cost and delivery date before checkout](<https://www.thekeating.co/use-cases/checkout-clarity/>)
    
-   Self-service reordering
    
    ### Give business buyers self-service reordering, with a rep behind it
    
    Buyers reorder at their own price and check their own orders online, and when they call, the rep already sees what they just did.
    
    1.  Set up
    2.  Reorder
    3.  Hand off
    4.  Learn
    
    [Give business buyers self-service reordering, with a rep behind it](<https://www.thekeating.co/use-cases/b2b-self-service/>)
    
-   Checkout routes
    
    ### Keep AI-referred sales whole, from answer to order
    
    Every AI route gets a checkout or a handoff, chosen by what the basket needs, so bundles, promotions and promises survive the trip.
    
    1.  Map
    2.  Test
    3.  Route
    4.  Review
    
    [Keep AI-referred sales whole, from answer to order](<https://www.thekeating.co/use-cases/ai-checkout-routes/>)
    

05

## Releases

Changes shipped safely, measured, and usable by everyone.

-   Release assurance
    
    ### Ship proven changes every week, safely
    
    Changes go out behind a flag with tests behind them, a rollback ready and a readout attached.
    
    1.  Accept
    2.  Build
    3.  Test
    4.  Release
    5.  Read
    
    [Ship proven changes every week, safely](<https://www.thekeating.co/use-cases/release-assurance/>)
    
-   Accessible checkout
    
    ### Make search, sizes, cart and payment work for everyone
    
    People who use a keyboard or a screen reader can search, choose a size, check out and pay, and you can show it.
    
    1.  Scan
    2.  Test
    3.  Fix
    4.  Keep
    
    [Make search, sizes, cart and payment work for everyone](<https://www.thekeating.co/use-cases/accessible-checkout/>)
    

## Not sure which job comes first? A conversion review finds it.

[Start with a conversion review](<https://www.thekeating.co/contact/?source=discovery&landing_path=%2Fprograms%2Fdigital-commerce%2F&intent=discovery&cta_page=%2Fprograms%2Fdigital-commerce%2F&cta_placement=closing&program=digital-commerce>) [**Talk it through first**15 minutes](<https://cal.com/nkeating/15min>)

We reply within one business day.

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Source: [https://www.thekeating.co/programs/digital-commerce/use-cases/](<https://www.thekeating.co/programs/digital-commerce/use-cases/>)

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