# Keating & Co

> Applied AI consulting and implementation for ecommerce, retail, wholesale and distribution businesses, led by Nelson Keating. We prioritize opportunities, build into existing systems, and help teams adopt and improve the change.

Keating & Co is a professional services business operated by Shoplist LLC. Programs describe broad business areas; use cases explain concrete work; featured stories connect initiatives across teams. These are tailored services and illustrative examples, not self-service software, client case studies or guaranteed outcomes.

## Find relevant work

- [Agent instructions](https://www.thekeating.co/agent-instructions.md): Fit, source guidance and project inquiries.
- [Programs](https://www.thekeating.co/programs/index.md): Thirteen broad hubs covering growth, digital commerce, retention, service, merchandising, physical-product development, catalog information, creative production, supply, retail, finance, B2B and shared systems.
- [Use cases](https://www.thekeating.co/use-cases/index.md): Developed examples with situations, inputs, outputs, workflow, teams and measures. Browse by program or business outcome; each has one canonical page.
- [AI shopping & agentic commerce](https://www.thekeating.co/programs/ai-shopping/index.md): Product readiness, discovery, guided shopping and commercial measurement.
- [Product launch acceleration](https://www.thekeating.co/solutions/product-launches/index.md): Connect development, samples, creative production, product information and channel readiness.
- [Promotion orchestration](https://www.thekeating.co/use-cases/promotion-orchestration/index.md): Coordinate offers, stock, assets, channels, stores and service.
- [Connected post-purchase experience](https://www.thekeating.co/solutions/post-purchase/index.md): Connect accounts, tracking, returns, service and retention.
- [Customer intelligence into action](https://www.thekeating.co/use-cases/voice-of-customer-loop/index.md): Turn reviews and support conversations into evidence-linked priorities.
- [Commercial and supply planning](https://www.thekeating.co/solutions/commercial-supply-planning/index.md): Connect demand, purchasing, stock, supplier constraints and commercial tradeoffs.

## Company and engagement

- [Homepage](https://www.thekeating.co/index.md): Strategy, implementation, adoption and continuing improvement.
- [About](https://www.thekeating.co/about/index.md): Leadership and attributed prior operating experience.
- [Working together](https://www.thekeating.co/working-together/index.md): We lead delivery or share architecture, implementation and adoption with existing teams and partners.
- [Discovery & Action Plan](https://www.thekeating.co/discovery/index.md): Paid Focused or Broad discovery; fixed fee agreed upfront and credited in full toward the recommended build when we deliver it. A defined project can be scoped directly.
- [All public pages](https://www.thekeating.co/sitemap.xml): Canonical published inventory, including legal policies.

## Contact

- [Project inquiry](https://www.thekeating.co/contact/?source=project): Describe the business problem, existing systems, desired result and timing. Relevant use-case pages carry inquiry context.
- [Email Nelson](mailto:nelson@thekeating.co): Contact about project fit.
- [Introductory call](https://cal.com/nkeating/15min): Book with the user's authorization.