# AI is a work in progress. We make it work for you.

[Tell us what you need →](<https://www.thekeating.co/contact/?source=intro>)

## What we do

We help ecommerce, retail and wholesale teams put AI to work. From product creation to customer experience and the operations behind it, we bring commercial judgment and hands-on AI delivery into your team.

Led by operators

The track record of the operators who lead our work. [About us](<https://www.thekeating.co/about/>)

15+ years

Building commerce products, teams and systems.

$2B+ in annual revenue

Supported by commerce platforms and back-office systems led in prior operating roles.

$100M

Grown from seven figures to acquisition on technology we built from scratch.

## Across your business. Start where the change matters most.

[All 13 programs](<https://www.thekeating.co/programs/>)

Start with an outcome

-   [Win more customers](<https://www.thekeating.co/use-cases/?outcome=win-customers>)
-   [Convert and retain more customers](<https://www.thekeating.co/use-cases/?outcome=convert-retain>)
-   [Improve margin and cash flow](<https://www.thekeating.co/use-cases/?outcome=margin-cash>)
-   [Increase team capacity](<https://www.thekeating.co/use-cases/?outcome=team-capacity>)

-   [Growth & acquisition Connect acquisition, search, AI shopping and channel opportunities to the products and customers worth pursuing.](<https://www.thekeating.co/programs/growth-acquisition/>)
-   [Digital commerce & conversion Improve web and app journeys through better product discovery, buying information, experimentation and useful shopping assistance.](<https://www.thekeating.co/programs/digital-commerce/>)
-   [Customer service & support Bring order state, product facts and service policies into useful customer resolutions and better support-team decisions.](<https://www.thekeating.co/programs/customer-operations/>)
-   [Catalog & product information Turn supplier and approved product information into consistent, usable records for stores, marketplaces and digital shopping.](<https://www.thekeating.co/programs/product-catalog/>)
-   [Merchandising & commercial planning Improve assortment, pricing, offers, allocation and launch decisions with current demand, product and stock context.](<https://www.thekeating.co/programs/merchandising/>)
-   [Supply chain & fulfillment Connect purchasing, production readiness, inventory and fulfillment exceptions to the commercial commitments they support.](<https://www.thekeating.co/programs/supply-chain-fulfillment/>)
-   [Retail & store operations Connect campaigns, product knowledge, inventory, staffing and store readiness across an omnichannel operation.](<https://www.thekeating.co/programs/retail-operations/>)
-   [B2B sales & account operations Connect account terms, products, availability and order context across wholesale, distribution, trade and hospitality sales.](<https://www.thekeating.co/programs/wholesale-b2b/>)

## Bring the pieces together. Make the whole business work better.

-   [Growth & acquisition](<https://www.thekeating.co/programs/growth-acquisition/>)
    -   [AI shopping readiness](<https://www.thekeating.co/use-cases/ai-shopping-readiness/>)
    -   [Search performance diagnosis](<https://www.thekeating.co/use-cases/search-performance-diagnosis/>)
-   [Catalog & product information](<https://www.thekeating.co/programs/product-catalog/>)
    -   [Supplier data to product records](<https://www.thekeating.co/use-cases/supplier-file-ingestion/>)
-   [Digital commerce & conversion](<https://www.thekeating.co/programs/digital-commerce/>)
    -   [Guided shopping](<https://www.thekeating.co/use-cases/guided-shopping/>)

Also involves

-   [Finance & business intelligence](<https://www.thekeating.co/programs/commercial-reporting/>)

### AI shopping & agentic commerce

Connect AI discovery, trusted product information and guided shopping as a new growth opportunity.

[Explore the initiative](<https://www.thekeating.co/programs/ai-shopping/>)

-   [Product development & quality](<https://www.thekeating.co/programs/product-development/>)
    -   [Product development readiness](<https://www.thekeating.co/use-cases/development-readiness/>)
-   [Creative & content operations](<https://www.thekeating.co/programs/creative-content/>)
    -   [Studio production coordination](<https://www.thekeating.co/use-cases/studio-production-coordination/>)
    -   [Campaign production](<https://www.thekeating.co/use-cases/campaign-asset-production/>)
-   [Catalog & product information](<https://www.thekeating.co/programs/product-catalog/>)
    -   [Supplier data to product records](<https://www.thekeating.co/use-cases/supplier-file-ingestion/>)
-   [Retail & store operations](<https://www.thekeating.co/programs/retail-operations/>)
    -   [Store campaign execution](<https://www.thekeating.co/use-cases/store-campaign-execution/>)

Also involves

-   [Merchandising & commercial planning](<https://www.thekeating.co/programs/merchandising/>)
-   [Supply chain & fulfillment](<https://www.thekeating.co/programs/supply-chain-fulfillment/>)

### Product launch acceleration

Connect development, samples, creative, product information and channel readiness around one launch.

[Explore the initiative](<https://www.thekeating.co/solutions/product-launches/>)

-   [Merchandising & commercial planning](<https://www.thekeating.co/programs/merchandising/>)
    -   [Promotion orchestration](<https://www.thekeating.co/use-cases/promotion-orchestration/>)
-   [Retail & store operations](<https://www.thekeating.co/programs/retail-operations/>)
    -   [Store campaign execution](<https://www.thekeating.co/use-cases/store-campaign-execution/>)
-   [Creative & content operations](<https://www.thekeating.co/programs/creative-content/>)
    -   [Campaign production](<https://www.thekeating.co/use-cases/campaign-asset-production/>)
-   [Finance & business intelligence](<https://www.thekeating.co/programs/commercial-reporting/>)
    -   [The weekly trading brief](<https://www.thekeating.co/use-cases/executive-trading-brief/>)
-   [Supply chain & fulfillment](<https://www.thekeating.co/programs/supply-chain-fulfillment/>)
    -   [Fulfillment exceptions](<https://www.thekeating.co/use-cases/fulfillment-exceptions/>)

Also involves

-   [Digital commerce & conversion](<https://www.thekeating.co/programs/digital-commerce/>)
-   [Growth & acquisition](<https://www.thekeating.co/programs/growth-acquisition/>)
-   [Retention & lifecycle](<https://www.thekeating.co/programs/retention-lifecycle/>)
-   [Customer service & support](<https://www.thekeating.co/programs/customer-operations/>)

### Promotion orchestration

Keep offers, stock, creative assets and every selling channel working from the same plan.

[Explore the initiative](<https://www.thekeating.co/use-cases/promotion-orchestration/>)

-   [Retention & lifecycle](<https://www.thekeating.co/programs/retention-lifecycle/>)
    -   [The second purchase](<https://www.thekeating.co/use-cases/second-purchase-journeys/>)
-   [Customer service & support](<https://www.thekeating.co/programs/customer-operations/>)
    -   [Order-status resolution](<https://www.thekeating.co/use-cases/order-status-resolution/>)
    -   [Customer intelligence into action](<https://www.thekeating.co/use-cases/voice-of-customer-loop/>)
-   [Supply chain & fulfillment](<https://www.thekeating.co/programs/supply-chain-fulfillment/>)
    -   [Fulfillment exceptions](<https://www.thekeating.co/use-cases/fulfillment-exceptions/>)

Also involves

-   [Digital commerce & conversion](<https://www.thekeating.co/programs/digital-commerce/>)

### Connected post-purchase experience

Connect accounts, order status, returns, service and the next purchase into a more useful customer experience.

[Explore the initiative](<https://www.thekeating.co/solutions/post-purchase/>)

-   [Customer service & support](<https://www.thekeating.co/programs/customer-operations/>)
    -   [Customer intelligence into action](<https://www.thekeating.co/use-cases/voice-of-customer-loop/>)
-   [Product development & quality](<https://www.thekeating.co/programs/product-development/>)
    -   [Product development readiness](<https://www.thekeating.co/use-cases/development-readiness/>)
-   [Digital commerce & conversion](<https://www.thekeating.co/programs/digital-commerce/>)
    -   [Conversion diagnosis](<https://www.thekeating.co/use-cases/conversion-diagnosis/>)
-   [Creative & content operations](<https://www.thekeating.co/programs/creative-content/>)
    -   [Campaign production](<https://www.thekeating.co/use-cases/campaign-asset-production/>)
-   [Finance & business intelligence](<https://www.thekeating.co/programs/commercial-reporting/>)
    -   [The weekly trading brief](<https://www.thekeating.co/use-cases/executive-trading-brief/>)

Also involves

-   [Growth & acquisition](<https://www.thekeating.co/programs/growth-acquisition/>)
-   [Retention & lifecycle](<https://www.thekeating.co/programs/retention-lifecycle/>)
-   [Merchandising & commercial planning](<https://www.thekeating.co/programs/merchandising/>)
-   [Supply chain & fulfillment](<https://www.thekeating.co/programs/supply-chain-fulfillment/>)
-   [Catalog & product information](<https://www.thekeating.co/programs/product-catalog/>)

### Customer intelligence into action

Carry customer evidence into product priorities, service improvements and commercial action.

[Explore the initiative](<https://www.thekeating.co/use-cases/voice-of-customer-loop/>)

-   [Supply chain & fulfillment](<https://www.thekeating.co/programs/supply-chain-fulfillment/>)
    -   [Demand & replenishment planning](<https://www.thekeating.co/use-cases/replenishment-planning/>)
-   [Merchandising & commercial planning](<https://www.thekeating.co/programs/merchandising/>)
    -   [Margin-aware markdowns](<https://www.thekeating.co/use-cases/margin-aware-markdowns/>)
    -   [Promotion orchestration](<https://www.thekeating.co/use-cases/promotion-orchestration/>)
-   [Finance & business intelligence](<https://www.thekeating.co/programs/commercial-reporting/>)
    -   [The weekly trading brief](<https://www.thekeating.co/use-cases/executive-trading-brief/>)

Also involves

-   [Growth & acquisition](<https://www.thekeating.co/programs/growth-acquisition/>)
-   [Retail & store operations](<https://www.thekeating.co/programs/retail-operations/>)
-   [B2B sales & account operations](<https://www.thekeating.co/programs/wholesale-b2b/>)

### Commercial and supply planning

Bring demand, inventory, supply constraints and financial decisions into the same planning conversation.

[Explore the initiative](<https://www.thekeating.co/solutions/commercial-supply-planning/>)

## How it works. From the first plan to a system your team runs.

[How an engagement runs](<https://www.thekeating.co/working-together/#process>)

1.  01
    
    ### Discovery
    
    AI strategy you can act on: a ranked, costed plan for what to do first.
    
    Discovery & Action Plan
    
    [Discovery](<https://www.thekeating.co/discovery/>)
    
2.  02
    
    ### Build
    
    Agents, automations and integrations, built into the tools you already use.
    
    See the programs
    
    [Build](<https://www.thekeating.co/programs/>)
    
3.  03
    
    ### Adopt
    
    Clear responsibilities, training and new ways of working, so the change sticks.
    
    How we work with your team
    
    [Adopt](<https://www.thekeating.co/working-together/#capability>)
    
4.  04
    
    ### Improve
    
    Monitoring, fixes and the next use case, once it’s live.
    
    How an engagement runs
    
    [Improve](<https://www.thekeating.co/working-together/#process>)
    

## Start with a plan. Know what to do first.

A useful first step is a Discovery & Action Plan. It ranks every opportunity, sizes what it’s worth and says what to leave alone.

-   2–4 weeks
-   Fixed fee, credited to the build
-   Yours to keep

[How discovery works](<https://www.thekeating.co/discovery/>)  [See a sample plan](<https://audit.thekeating.co/demo/>)

Already know what you need? [Scope a build directly](<https://www.thekeating.co/contact/?source=project>).

[audit.thekeating.co/demo![The summary chapter of a sample action plan: the headline finding, five key figures and three recommendations.](<https://www.thekeating.co/_astro/sample-summary.BPIsV03C_Z2rWr86.webp>)](<https://audit.thekeating.co/demo/>)

## Two ways to work. Hand it to us, or build it with us.

[Compare them](<https://www.thekeating.co/working-together/#compare>)

-   Built for you We build it. You get the result. A clear problem A stretched team Results first
    
    [Read more](<https://www.thekeating.co/working-together/#we-lead>)
    
-   Built with you We build it together. With your people and partners. Joint delivery Existing teams and partners Long-term ownership
    
    [Read more](<https://www.thekeating.co/working-together/#build-with-you>)
    

Combine the two around your team’s needs: we can lead delivery, build alongside your specialists, and continue improving the result together.

## What do you want AI to change? Let’s find a useful place to start.

[Let’s talk](<https://www.thekeating.co/contact/?source=intro>) [**Find your starting point**15 minutes](<https://cal.com/nkeating/15min>)

We reply within one business day.

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Source: [https://www.thekeating.co/](<https://www.thekeating.co/>)

[Contact Keating & Co](mailto:nelson@thekeating.co) · [Agent guidance](https://www.thekeating.co/llms.txt)
